Social Media Marketing Podcast Instagram Content Strategy: Attracting Quality Leads and Sales
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Jun 12, 2025 Elizabeth Marberry, an Instagram marketing strategist and host of the Strutt It Podcast, shares her expertise on attracting quality leads and boosting sales through effective Instagram practices. She discusses the journey from being a dancer to mastering social media marketing, emphasizing the importance of a well-optimized profile. Elizabeth reveals strategies for crafting engaging posts, increasing interactions, and utilizing automation tools. Listeners also learn about a successful case study of a luxury jewelry store leveraging Instagram to thrive without a physical location.
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Instagram Growth Success Story
- Elizabeth Marberry grew her dance studio's Instagram to 120,000 followers in 12 months.
- This growth led to an 84% revenue increase and a virtual studio launch.
Optimize Your Instagram Profile
- Optimize your Instagram profile with people-focused photos and search-engine-optimized name fields.
- Use bright backgrounds and clear keywords to attract and be found by your ideal clients.
Craft a Magnetic Bio
- Write your Instagram bio in three lines: who it's for, credibility, and a strong CTA.
- Use emojis strategically to improve readability and guide visitors to next steps.