Social Media Marketing Podcast LinkedIn Video Strategy: Becoming a Respected Industry Leader
62 snips
Jun 19, 2025 
Louise Brogan, author of 'Raise Your Visibility on LinkedIn' and founder of a LinkedIn video strategy agency, shares her expertise on establishing authority through video. She discusses the PREP framework for engaging content, emphasizing authentic storytelling and the power of analytics. Key tips for recording high-quality videos and using AI tools for editing are also revealed. Brogan highlights the importance of compelling text and transcripts for maximizing audience engagement, while exploring new video features that can enhance visibility and foster connections.
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LinkedIn Prioritizes Video Content
- LinkedIn actively encourages video content and is more likely to promote it.
- Video humanizes content and stands out in an AI-driven text-heavy environment.
Plan Videos Like A Thought Leader
- Plan your LinkedIn videos carefully: define your message, identify the on-camera person, and choose meaningful stories.
- Think like a thought leader to connect authentically with your audience.
Client Success Stories With Video
- An apprenticeship trainer shared his journey over multiple videos, boosting his company's LinkedIn engagement.
- A PowerPoint trainer's videos led to speaking invitations and high-value contracts.