LinkedIn Video Strategy: Becoming a Respected Industry Leader
Social Media Marketing Podcast
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Harnessing LinkedIn Video for Marketing Success
This chapter highlights the significance of video content on LinkedIn for marketers seeking to establish industry authority. It discusses the PREP framework for creating engaging videos, the advantages of authentic storytelling, and the analytics showcasing video performance over traditional text. Real-life examples are provided to demonstrate the effectiveness of video strategies in enhancing visibility and audience connection.
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