Mari Smith, a leading Facebook marketing expert, shares her insights on boosting organic reach in 2025 amid the competition from TikTok. She discusses effective content strategies, emphasizing the role of short-form videos and real images for engagement. The conversation covers the rising popularity of live streaming and stories, as well as tips for leveraging Facebook's professional mode and analytics features. Smith also touches on innovative ad solutions powered by AI, making it easier for creators to optimize their content and connect with audiences.

Mari Smith, a leading expert on Facebook marketing and author of The New Relationship Marketing, dives into the latest Facebook updates. She discusses Meta's shift to community-based content moderation and its implications for misinformation. Health and wellness sectors face unique social media challenges due to new regulations. The impact of Meta's AI personas on engagement and the ethics surrounding AI-generated content are also explored, along with updates on monetization options and Marketplace integration that could reshape online commerce.