Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Facebook Secrets! w/Mari Smith 'Queen of Facebook' ‘Are Followers Dead’ 😳 | Ep. 369
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Jul 4, 2025 
Mari Smith, the 'Queen of Facebook' and renowned social media expert, drops powerful insights on the changing landscape of Facebook marketing. She boldly declares that 'followers are dead' while emphasizing engagement over numbers. Discover how the Meta algorithm favors video over static posts and why your personal profile might be your secret weapon. Learn about the magic of email lists, how to turn casual scrolls into leads, and the significant impact of Facebook groups. Get ready to rethink your social media strategy with Mari's actionable tips!
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Followers Are Dead Insight
- Followers no longer guarantee reach due to Meta's AI-powered algorithms focusing on non-followers.
- Creating compelling content that attracts non-followers is now the key metric to success on Facebook and Instagram.
Fix and Experiment Content
- Evaluate your content quality if the algorithm isn't picking it up; use AI tools to improve hooks and messaging.
- Experiment with video length and format, embracing Facebook's shift to reels especially with engaging educational or entertaining content.
Use Profiles or Pages Strategically
- Convert your personal Facebook profile to 'professional mode' to activate follower insights and ad boosting.
- Use a business page if your brand isn't personality-based to access full ads manager and more powerful advertising tools.