Jay finally gets to sit down with the queen of Facebook herself, Mari Smith, and she’s got strong words: “followers are dead.” But don’t panic—this episode is packed with real talk on what actually works now, how Meta’s algorithm thinks, and why your personal profile might be your biggest untapped asset. Mari Smith doesn’t just explain the changes—she gives you the “do this, not that” of growing visibility, building community, and yes, still making email matter.
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Check out Mari Smith's website at marismith.com. Join her Facebook group, The Social Scoop, for expert tips and community support. Follow Mari Smith on Instagram and Facebook.
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Best Moments:
(02:46) “Followers are dead” and why non-followers matter more than ever
(03:34) The one metric that tells you if your content is working
(04:30) What to fix when your content isn’t getting picked up
(05:17) Why Facebook is now pushing all video posts into reels
(07:03) Should you use your personal profile or a business page?
(09:00) The format that makes going viral way easier
(10:14) The downside of viral reach with the wrong audience
(11:11) How to turn casual scrollers into leads with one smart move
(12:08) Why your email list is your most important business asset
(13:15) What “trial reels” are and why they’re a big deal
(15:10) The one factor that predicts whether a Facebook group will succeed
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
