Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Episodes
Mentioned books
Oct 27, 2025 • 14min
SPECIAL SERIES ==> ChatGPT Atlas Browser Tips! AI Must Knows! <== | BATHROOM Break #79 COLLAB: The Marketing Millennials + Do This, Not That
Join Daniel Murray, host of The Marketing Millennials and a savvy marketing strategist, as he teams up with Jay Schwedelson to tackle the evolving landscape of AI browsers like Atlas and Comet. They dive into how these technologies are reshaping SEO and website design for both humans and AI. Discover tips on optimizing forms for AI agents, designing scannable sites for speed, and questioning the future of gated content. Plus, enjoy a light-hearted Halloween candy debate that adds a sweet twist to the conversation!
8 snips
Oct 24, 2025 • 10min
Ask Us ANYTHING: Love is Blind! 😂 Secrets to Nonprofit, Business, & Consumer Marketing! | Ep. 435
Join the laughter as Jay Schwedelson answers quirky questions while diving deep into marketing insights. Discover why first-person CTAs can boost nonprofit engagement by over 20% and how keeping email copy under 75 words captures attention. Learn the surprising statistic that using real human faces increases engagement by 38%. On a lighter note, Jay declares Love Is Blind Season 9 as the ultimate reality TV thrill, sharing his thoughts on its chaotic casting. Plus, hear his take on true crime and what it reveals about society.
8 snips
Oct 23, 2025 • 22min
💀LIQUID DEATH Founder+CEO!💀 GUEST!! Mike Cessario on Secrets to Content, Growth, and Marketing! | Ep. 434
Mike Cessario, Founder and CEO of Liquid Death, shares his journey from punk bands to revolutionizing beverage marketing. He explains how strategically choosing water as a product allowed them to stand out in a boring industry. Cessario emphasizes the importance of packaging as a competitive advantage and how they validated their brand via viral marketing before launching. He also discusses their entertainment-first approach to content, leveraging small bets and in-house production to drive engagement while navigating the challenges of AI in creativity.
5 snips
Oct 21, 2025 • 8min
What’s Up THIS WEEK: 25% Increase in EMAIL OPENS! And...Avoid doing this with AI! 📺 Nobody Wants This??📺| Ep. 433
October brings exciting marketing trends! Company-name personalization skyrockets B2B email open rates by over 30%. It's also time to shift your focus from Instagram posts to engaging reels, which dominate viewer reach. Learn when to strategically mention Black Friday to boost open rates. Plus, avoid common AI phrases that could be killing your content engagement. And for a laugh, tune in to hear about Kristen Bell's bizarre anniversary caption that might just blow your mind!
15 snips
Oct 20, 2025 • 13min
SPECIAL SERIES ==>Forget Content Calendars? Content Systems! <== | BATHROOM Break #78 COLLAB: The Marketing Millennials + Do This, Not That
Join Jay and Daniel as they share chaotic travel tales and delve into essential marketing strategies. They discuss the importance of organizing content with effective tagging systems and using Notion for a streamlined content library. Discover how modularizing marketing assets can enhance creativity and the benefits of including diverse perspectives in brainstorming sessions. Plus, find out why solo creators should prioritize dedicated content time and why oversized dogs on planes are a travel nightmare.
6 snips
Oct 17, 2025 • 12min
How to BEAT 95% of People WITHOUT Being a Genius ⚡ Jay’s SCOOP | Ep. 431
Jay Schwedelson transforms accountability into a superpower, explaining how small, consistent actions fuel immense career growth. He reveals his self-deprecating habit and how it sparked a crucial mindset shift. Discover the power of weekly rituals like newsletters and Slack updates to boost visibility and enhance skills. Jay also shares compelling stats on how most people quit too soon, stressing that showing up consistently is key to beating 95% of the competition, regardless of talent.
9 snips
Oct 16, 2025 • 19min
GUEST Webinar Success Secrets and REAL Lead Generation! w/CMO FloQast! [Industry Giant Accounting Platform] Ben Schechter!! 📈 Stop Counting Leads, Start Printing Pipeline | Ep. 430
Ben Schechter, CMO of FloQast and a marketing veteran from Box, Adobe, and RingCentral, shares invaluable insights on B2B demand generation. He highlights how B2C skills can fuel enterprise growth and discusses the enduring power of webinars for engagement and conversion. Ben breaks down the importance of engaging leads over sheer numbers and explains the balance of AEO experiments with SEO. He emphasizes the need to humanize the accounting sector through a distinct brand voice, making it relatable for consumers.
10 snips
Oct 14, 2025 • 11min
What’s Up THIS WEEK: AI Must Knows! 💀Emoji Secrets! 😦Netflix 'The Monster', and Sora 2! | Ep. 429
This week, dive into the spooky side of marketing with innovative AI insights from Microsoft. Discover how to optimize your website using clear Q&A formats and avoid hidden content pitfalls. Jay reveals the best Halloween email subject lines and top emojis that beat the classic pumpkin. He discusses YouTube's new feature for alternate video endings and gives his unfiltered thoughts on the controversial Netflix series, The Monster. Plus, a compelling recommendation for the Amanda Knox Hulu series rounds out the discussion!
7 snips
Oct 13, 2025 • 11min
SPECIAL SERIES ==> The Right Amount of Emails to Send! (Relevancy = Frequency)📬 <== | BATHROOM Break #77 COLLAB: The Marketing Millennials + Do This, Not That | 428
Many marketers are sending too few emails, which can hurt engagement. The hosts discuss how varying send times and using AI can improve audience reach. Unsubscribes can actually signal good relevance, not failure. They emphasize that more quality, personalized content leads to better inbox placement. Plus, some humorous insights on parenting and caffeine keep it light. Get ready to rethink your email strategy—frequency and relevancy are key!
8 snips
Oct 10, 2025 • 17min
StubHub Head of Social: How to Get the Coolest Job in Social 🎟️ w/Caity Bransby from StubHub! | Ep. 427
Caity Bransby, the Head of Social for StubHub, shares her journey from pitching her college's first Instagram account to leading social media for a major brand. She talks about the importance of moving quickly with cultural trends and keeping a creative grip on content rather than getting bogged down in meetings. Caity emphasizes posting consistently, prioritizing quality over quantity, and the power of active community management to engage fans. Her insights reveal how to build a successful career in social media while riding the wave of viral moments.
