Do This, NOT That: Marketing Tips with Jay Schwedelson

A doctor's office answering like Buddy the Elf sparks a hilarious discussion on marketing strategies. Discover a game-changing ChatGPT trick that predicts email subject line winners with impressive accuracy. Explore the concept of the 'micro-pause' test for LinkedIn posts and why using multiple AI tools can be a mistake. The conversation dives into the realm of 2025's worst trash TV, featuring scathing critiques of shows like The Baldwins and Meghan Markle's lifestyle venture, all while Jay keeps it unfiltered and entertaining.

January marketing has a weird hangover, and it messes with way more than your motivation. Jay Schwedelson and Daniel Murray get very specific about what to do in those first two weeks, what not to freak out about, and the tiny “swap 2025 to 2026” moves that can quietly outperform your big new ideas.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:39) The first two weeks of January are not “normal marketing,” and you have to treat them differently(02:15) Set monthly goals for the next three months so you do not start the year feeling behind(03:30) Do not kill a new test just because it flops around January 8 or 9(03:46) Why late-January promo email click rates jump about 30% compared to early January(04:00) Audit every automation and trigger and delete anything that still screams 2025(05:31) Shorter copy, more white space, and shorter subject lines win because everyone is overloadedㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Amy Porterfield, a renowned online marketing entrepreneur and course creator, shares insights from her newsletter overhaul after facing a drastic drop in open rates. She emphasizes the importance of authenticity, discussing how personal anecdotes enhance engagement. Porterfield also explains adapting email strategies, monitoring key metrics, and tackling negative feedback creatively. Additionally, she introduces a unique AI tool designed for her courses, arguing its superiority over generic solutions. The conversation is sprinkled with delightful nostalgia and marketing wisdom.

Join Jeremy Byars, Chief Communications Officer at United Systems & Software, as he dives into the challenges of cognitive load and the importance of community engagement. He candidly explores the struggle of balancing multiple roles and the impact of imposter syndrome on professionals. Discover the surprising connection between comedy and content creation, emphasizing that failure is part of the journey. Plus, hear the heartfelt story behind his Superman collectibles, a symbol of hope. Connect with Jeremy on LinkedIn for a deeper conversation!

Discover the game-changing features of ChatGPT 5.2, which can predict what grabs your audience's attention. Learn how to apply the 'two-second scan path test' to enhance your emails and creative designs. Instagram is testing early access Reels for followers, potentially increasing engagement. Plus, TikTok's Nearby feed is making a comeback for better local discovery. To top it off, LinkedIn ads are getting personal, using your name and title to spice up the copy. And don't miss the trivia about a near-casting blunder in Home Alone!

This week, Daniel Murray, co-host of The Marketing Millennials podcast and a savvy marketing strategist, joins forces with Jay Schwedelson. They explore the power of urgency tactics to boost sales and engagement. Daniel shares his humorous take on Jay's Wegovy experience before diving into budget-friendly strategies, like time-sensitive discounts that compel buyers to act quickly. They also brainstorm innovative tactics, like expiring guides and a 12-day content drop, to supercharge email lists without breaking the bank.

Explore the art of crafting aspirational subject lines that resonate with your audience's goals, rather than their current roles. Discover how these clever lines can boost open rates by 24-28%, supported by insights from 50 million emails. Enjoy a hilarious tale of a Nashville hot chicken experience gone wrong, featuring a desperate bathroom line. Plus, Jay shares a wild cryotherapy adventure in Boca Raton, complete with dance moves in a frigid chamber. This blend of marketing wisdom and entertaining anecdotes keeps the conversation lively.

Lowe's gets creative with holiday decoy boxes to keep kids from snooping on gifts. A suit retailer faces backlash for a crude email subject line that leads to an apology tour. Discover how double personalization can skyrocket email open rates. Jay argues that targeting ultra-specific segments can actually boost sales potential. Plus, the rise of an AI-generated country hit raises eyebrows on Billboard charts, and Jay shares his mixed feelings about recent Netflix releases and celebrity wedding news.

In a December deep dive, two marketing experts share five actionable email strategies for 2026. They advocate using simple reply prompts to boost engagement and debunk the myth of a single best send time in favor of tracking unique interactions. Discover how to segment verified subscribers for better insights and run domain frequency reports to enhance deliverability. Plus, learn to repurpose your existing content using AI for more efficient email creation while still valuing open rates as important metrics!

Kathryn Frankson, VP of Marketing for Money20/20, is a B2B marketer who champions human-first storytelling. In a lively chat, she debunks the myth that B2B has to be boring, sharing how creativity thrives even in 'unsexy' sectors like fintech. Kathryn highlights the importance of hiring diverse talent for fresh perspectives and discusses Money20/20's innovative three-year planning approach. She also critiques last-touch attribution, emphasizing the need for broader measurements reflecting real human interactions. Plus, she makes a case for switching from coffee to tea!