Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

When Jenny from Lockhart, Texas asked whether email and social tips really apply to nonprofits, Jay Schwedelson gave a hard yes—and then proved it. This episode is all about how to rewire your calls to action with “inner dialogue” buttons that speak directly to what your audience is thinking. Whether you’re in nonprofit, B2B, DTC, or SaaS, these simple tweaks can boost your click rates way more than you'd expect. Also: Jay’s love-hate relationship with green markets, lavender dog biscuits, and mildly gross soap people.Best Moments:(02:00) Why “does this apply to me?” is the most common (and misguided) marketing question(03:44) The one element everyone overlooks that can drastically lift click-through rates(04:59) How to replace “Donate” with CTAs that actually reflect what donors are thinking(06:30) B2B examples of flipping “Download” into clicks that convert(07:43) Ecomm buttons that tap into guilt, indulgence, and the online shopping spiral(08:15) Jay’s favorite SaaS CTA: “Convince me this is worth it”(09:00) Why green markets feel like a fever dream of soap, lavender, and risky mushrooms(10:58) The one vendor Jay always buys from (hint: it’s briny)====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Unlock the power of testimonials with specific, standout examples that convert. Discover how authentic customer videos can outshine standard quotes every time. Learn why matching logos to your audience boosts credibility and drives action. Dive into the importance of tailored social proof and address the modern necessity of effective marketing communication. Plus, find out the clever ways to leverage customer experiences for enhanced engagement and trust!

As summer heat wraps up, it's time for marketers to prep for the holiday season. Jay emphasizes that Q4 strategies need to start now, citing that 68% of B2B deals kick off in summer. He reveals fascinating stats: subject lines mentioning Q4 boost open rates, and social posts about it can enhance B2B engagement significantly. Meanwhile, he humorously touches on the explosion of quirky podcast topics. Plus, nostalgia creeps in with reflections on Melrose Place and its unexpected podcast spin-off!

Shawn Perritt, VP of Brand Strategy and Creative at Acquia, shakes up the boring world of B2B marketing with vibrant insights. He emphasizes that brand budgets should never be an afterthought and warns that AI can lead to a 'high-def sea of sameness' if not used wisely. Perritt advocates for fostering human connections and creativity, declaring that the best ideas come from diverse experiences, not just Zoom meetings. He also highlights the forgotten 95% of potential buyers and the need for memorable branding through live events.

Discover innovative strategies for generating high-intent leads that could change the game for your business. Learn how Prime Day can boost email open rates even if you’re not selling on Amazon, and explore B2B marketing tactics that tap into this shopping frenzy. Enjoy some quirky discussions, from the dangers of pool pee to the myths about spiders and sleep. Plus, find out how to create engaging content that attracts ready-to-buy customers, all while laughing at unexpected tangents!

A new special series is here, and yes, it’s short enough to fit between meetings—or bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this one’s all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with ChatGPT.Best Moments:(01:57) The easiest AI workflow for repurposing transcripts into 10+ pieces of content(04:05) How to test if your website is “answer engine optimized” for ChatGPT(05:35) Why checking the sources ChatGPT pulls in matters—and how to use them(06:08) Prompt jacking 101: reverse-engineer viral images and posts instantly(07:03) Daniel’s trick for writing headlines in the style of Ogilvy or Halbert(08:10) Yes, there’s an F1 movie and yes, Daniel is hypedFollow Daniel's show The Marketing Millennials and let them know on LinkedIn what topics you want next.Prompts from this episode:1. Podcast/Transcript Repurposing PromptDescribed by Daniel Murray:Upload your transcript to ChatGPT and prompt:“Act like [insert expert type—e.g., paid media strategist]. Based on this transcript, what are the top 5 takeaways that would matter most to someone in that role?”Then:“Format this into [a tweet thread / LinkedIn carousel / email / blog post, etc.].”2. Answer Engine Optimization (AEO) PromptDescribed by Jay Schwedelson:Start by asking ChatGPT:“I’m looking for the best software for [your industry/problem].”If your company doesn't show up in the answer, follow up with:“What prompt should I use to audit and optimize my website so that it becomes a top recommendation when someone asks that question?”Then feed it your URL and ask for specific improvements.3. Source Analysis PromptDaniel adds a follow-up idea:“Can you analyze the sources you used to generate this answer? Why were they selected, and what makes them authoritative?”This helps reverse-engineer the pages ChatGPT is favoring in its answers.4. Prompt Jacking / Image Reverse-Engineering PromptJay’s tip for swiping viral content:Screenshot a viral post or ad and upload it to ChatGPT (or another AI tool) with:“Reverse engineer this image. What prompt would generate something like this for my brand?”Customize the elements it gives you.5. Copywriter Style PromptDaniel’s favorite for headline writing:“Act like [David Ogilvy / Gary Halbert / Joseph Sugarman]. Write 10 headlines for this product in their style.”Or combine styles:“Mash up Ogilvy and Halbert and write variations in their tone.”====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Jay Schwedelson takes on popular marketing myths that could be holding you back. Discover how posts with links on LinkedIn actually boost engagement and why resending emails isn’t spammy—it could increase clicks by 15%! He also sheds light on the power of content recycling, explaining that repeating successful posts is key to visibility. Plus, enjoy a quirky comparison of the pay jumps for Dallas Cowboys cheerleaders and reality stars, showcasing the wild side of compensation in entertainment!

If you think launching an online course is just about slapping together a few videos, think again. Jay Schwedelson sits down with the amazing Teresa Heath-Wareing to get real about what it actually takes to turn your expertise (or even just your favorite hobby) into a thriving digital business. Teresa opens up about why most people are focused on the wrong things, the actual numbers behind launching, and how she went from corporate marketing to running one of the world’s top business podcasts—plus, why she’s obsessed with Instagram and why email is still the ultimate secret weapon. If you’ve ever wondered, “Could I actually do this?” Teresa’s story and advice will give you a reality check in the best possible way.Follow Teresa on Instagram @teresa_heathwareing, listen to her “Your Dream Business” podcast on Apple Podcasts, and find resources on teresaheathwareing.com.Best Moments:(01:28) The “early midlife crisis” that kickstarted Teresa’s business journey(03:16) Losing her job and hustling to survive with no savings and a young daughter(06:00) Creating her first course—then being too terrified to sell it for a year(08:45) The cold truth about launching with no audience(10:45) Why building an email list matters more than anything else(14:00) How Teresa landed Pat Flynn and Amy Porterfield as her first podcast guests(17:30) The real math on launches: why you need more people than you think(19:24) Where to follow Teresa and why Instagram is her favorite====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

You think you know email deliverability? Think again. Jay Schwedelson teams up with Guy Hanson and Danielle Gallant for a rapid-fire, no-nonsense "kitchen sink" episode of Spamageddon, where they serve up 10 essential (and sometimes controversial) deliverability tips. From wild British vs. American word wars to why the Gmail Promotions tab is scarier than you think, this one's packed with sharp takes and real talk on surviving the modern inbox.Best Moments:(01:10) British vs. American word chaos—table this or talk about it now?(05:08) DMARC’s “none” policy is a fraudster’s dream, and it’s about to become a problem for everyone.(06:23) Spam complaint rates—don’t settle for the “generous” 0.3%, aim for 0.1% or lower.(07:30) Double opt-in: future mandate or marketer’s nightmare?(09:41) Data hygiene starts at signup—think address validation, Captcha, and keeping bots out.(11:10) Delete those dormant subscribers or risk deliverability doom.(12:00) Use feedback loops to permanently ditch serial complainers.(13:19) Gmail is using AI to auto-insert promo annotations—take control before weird images show up.(15:12) AI summaries are coming for your emails—start thinking SEO and alt text, now.(16:40) Don’t blast at the top of the hour if you want your emails to actually land.(17:39) Accessibility issues are everywhere—don’t let your emails be part of the 90% problem.(18:24) New AI laws mean you need to update privacy and rethink your risk, pronto.(19:16) BIMI and logo verification—don’t be the email sender with no face in the inbox.Guy and Danielle invite you to check out the Email After Hours podcast and explore deliverability tools and guidance from Validity.====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Discover a clever way to transform your inbox into a treasure trove of marketing insights using ChatGPT and strategic email hacks. Learn how to curate newsletters tailored to your industry needs, enhancing your knowledge without the usual networking grind. The conversation takes an unexpected turn as the hosts explore nepotism in entertainment, revealing the challenges faced by celebrity offspring. From industry-specific tactics to the pressures of legacy, there's something to pique everyone's interest.