Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
Jan 15, 2026 • 19min
SPECIAL GUEST!! Michael Stelzner from AI Explored 🔥 Claude > Custom GPT 😮 | Ep. 476
Michael Stelzner, Founder of Social Media Examiner and host of the AI Explored podcast, joins to reveal why Claude excels in creating persuasive marketing copy. He discusses Claude's ethical basis, low hallucination rates, and how to effectively utilize its Projects feature for consistent brand messaging. Michael shares unique techniques like the artifact trick for refining outputs and prompts for generating standout copy. They also preview AI Business World, emphasizing its value and an exclusive listener discount!
13 snips
Jan 13, 2026 • 9min
What’s Up THIS WEEK: Email More NOW! Google AI Mode Game-Changer...TikTok Horrible Trend 😳 | Ep. 475
Discover how Google's Universal Commerce Protocol is reshaping marketing by enabling purchases directly within AI search. Jay emphasizes the importance of earning influence over just chasing clicks. He highlights a prime window from January 20-30 for email promotions. The discussion takes a quirky turn with reflections on the strange world of vending machines and the closure of Sprinkles cupcakes. Jay also shares his spicy views on the PerfumeTok trend, advocating for a more understated approach to fragrance!
7 snips
Jan 12, 2026 • 10min
SPECIAL SERIES ==> “12 Minute Demo” Trick That Works 🤯 <== | BATHROOM Break #90 COLLAB: The Marketing Millennials + Do This, Not That
Daniel Murray, host of The Marketing Millennials, joins Jay Schwedelson to share sharp insights on marketing and balancing parenting. They dive into why 12-minute demos resonate better than longer ones, emphasizing precision to boost conversions. Daniel shares his unique strategy for flying with a newborn, including apology goodie bags. The duo also discusses how adding 'TLDR' to content improves engagement and suggests incorporating read times in emails to reduce resistance. Their playful banter and practical tips make this a must-listen!
15 snips
Jan 8, 2026 • 11min
Are You Proud of Yourself? ⚡ Jay’s SCOOP | Ep. 473
Feeling overwhelmed? You’re not alone! The host candidly shares his struggles with self-doubt and how tiny brave moves can spark change. Discover the powerful question that reshapes your view of your own past decisions. Learn about the leap he took to start the Guru Conference amid COVID chaos. He emphasizes that you don’t need dramatic life changes—just 10 seconds of courage can open new doors. Finally, he suggests a new approach to the new year, focusing on resilience instead of fear.
11 snips
Jan 6, 2026 • 9min
What’s Up THIS WEEK: New Social Media Law? Email Trending Tactic? Stranger Things? 😱 | Ep. 472
This week, a new Virginia law limits teens' social media use to just 60 minutes a day, sparking debate over free speech. A surprising find shows all-lowercase email subject lines can boost open rates by 14%. As social media platforms become primary search tools, Jay emphasizes the need for captions and transcripts crafted like search hooks. The discussion takes a wild turn as he reacts to Avatar 3's box office success and hilariously recounts the absurdities of My Strange Addiction, leaving listeners questioning modern culture.
16 snips
Jan 5, 2026 • 10min
SPECIAL SERIES ==> Stop Taking Terrible Marketing Advice 🚽 <== | BATHROOM Break #89 COLLAB: The Marketing Millennials + Do This, Not That
Daniel Murray, co-host of The Marketing Millennials, brings his no-fluff insights to a lively discussion with Jay Schwedelson. They tackle the myth of needing a presence on every social platform, arguing that excelling on one is far better. The duo debunks the ‘I wouldn’t click that’ mentality, emphasizing a culture of testing over personal preference. Murray stresses that shipping above-average content is key, with a focus on distribution rather than perfection. Lastly, they discuss how flexible content strategies often outperform rigid planning.
15 snips
Jan 2, 2026 • 32min
The 5 Soundbites That Make People Buy 😳 Donald Miller from StoryBrand at Guru Conference | Ep. 470
Donald Miller, Founder and CEO of StoryBrand and bestselling author, shares transformative insights on messaging and sales. He emphasizes that simpler communication reduces cognitive load, making it easier for customers to understand and engage. Notably, he discusses how a concise three-word phrase increased aquarium sales by 99%. Miller introduces the five soundbites essential for storytelling that invites customers, while advising brands to focus on solving one problem rather than listing ten. His practical framework promises to clarify messaging and boost conversions across all industries.
7 snips
Dec 29, 2025 • 11min
SPECIAL SERIES ==> 📩 “Open This Email” Works?! <== | BATHROOM Break #88 COLLAB: The Marketing Millennials + Do This, Not That
In this engaging discussion, Daniel Murray, host of The Marketing Millennials and a marketing whiz, joins Jay Schwedelson to share no-nonsense marketing tactics. They dive into the power of direct calls to action, revealing how straightforward phrases like "Open this email" can boost engagement by 15%. Daniel also highlights the effectiveness of prompts such as "screenshot this" for increased shares. Plus, they explore the impact of strategic wording like "save this post" on LinkedIn analytics, making marketing simpler and more effective.
Dec 23, 2025 • 11min
Ask Us ANYTHING: Worst Trash TV of 2025, No Mercy 🍿 | Ep. 468
A doctor's office answering like Buddy the Elf sparks a hilarious discussion on marketing strategies. Discover a game-changing ChatGPT trick that predicts email subject line winners with impressive accuracy. Explore the concept of the 'micro-pause' test for LinkedIn posts and why using multiple AI tools can be a mistake. The conversation dives into the realm of 2025's worst trash TV, featuring scathing critiques of shows like The Baldwins and Meghan Markle's lifestyle venture, all while Jay keeps it unfiltered and entertaining.
Dec 22, 2025 • 9min
SPECIAL SERIES ==> January Email Hangover 🤯 <== | BATHROOM Break #87 COLLAB: The Marketing Millennials + Do This, Not That
In this engaging chat, Daniel Murray, a savvy marketing consultant and host of The Marketing Millennials podcast, teams up with Jay Schwedelson to tackle the unique challenges of January marketing. They discuss how to treat the first two weeks differently and emphasize setting monthly goals to stay on track. Daniel highlights the importance of not abandoning tests after early flops, while Jay reveals that late-January email click rates can jump by 30%. They also recommend cleaning up old content references and using shorter copy to grab attention.
