Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Discover how a simple mindset shift can dramatically boost your product launch success! Learn the psychology trick that creates instant urgency, and get insights on cleverly incentivizing early buyers. The hosts also dive into the bizarre Coldplay kiss cam incident, revealing wild statistics and how brands capitalized on the viral moment. Get ready for a fresh take on effective marketing strategies that can lead to a 50% increase in conversions, whether through email, social media, or even SMS!

Daniel Murray from The Marketing Millennials joins to unveil the secret power of memes in marketing. They discuss how memes can communicate empathy and resonate with audiences, making them a potent advertising tool. Jay shares a humorous condiment story to set the stage while Daniel explains why memes are the universal language of the internet. They reveal strategies to create effective, copyright-safe memes that drive engagement and even outperform traditional ads. Plus, get insider tips on maximizing reach without risking content penalties!

Discover how to create your own custom GPT in under 10 minutes, transforming your content chaos into a streamlined idea engine. Jay Schwedelson shares his experience of using this tool to boost productivity without the headache of complex tech tutorials. He discusses funny moments from an annual guys trip and the humorous challenges of aging in the nightlife scene. Plus, Jay candidly reflects on the absurdities of clubbing and invites listeners to engage on upcoming marketing events.

Jennifer Bell, the Chief Marketing Officer at Lettuce Entertain You, oversees marketing for over 130 diverse restaurants. She delves into crafting unique marketing strategies that resonate with varied customer experiences. Jennifer discusses the power of influencer marketing, the role of technology in enhancing operational efficiency, and using AI for guest engagement. She also shares insights on balancing genuine dining enjoyment with critiquing service, along with the innovations of the 'Lettuce Eats' app to improve customer experiences.

Marketing doesn’t always have to be sunshine and sparkle—sometimes a little “doom” drives way more clicks. Jay Schwedelson digs into fresh data showing that negative words, emojis, and angles can outperform the classic “win-win” tone we’re all told to use. So if you’ve ever wanted to tell your boss that positivity is tanking your subject lines, now’s your moment. Plus, Jay gets fired up about weird moviegoers and horror trailers in a classic ridiculous question rant.ㅤBest Moments:(01:30) Why "positive vibes only" might actually kill your marketing results(02:44) Negative words in headlines generate 63% more clicks than positive ones(03:31) Using “mistake” in your subject line can double CTRs(04:48) Negative emojis outperform positive ones in email subject lines(05:56) The “nope” subject line trick that boosts open rates by 17%(07:45) Jay rants about people bringing blankets to the movies (and taking off their shoes)(08:48) The battle of the trailers: Jay loves them, his wife hates themㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Weekend marketing could be your hidden gem for boosting engagement. Discover why Saturday and Sunday emails face less competition yet attract more attention. Hear insights on maximizing open rates and how send times should differ from weekdays. Jay shares his unconventional morning routine, while Daniel emphasizes mindset over coffee. This lively exchange highlights the strategic advantage of weekend outreach for deeper connections with your audience.

Not loving your job might actually be healthier than you think! The myth of "do what you love" is debunked as Jay shares why this advice can be misleading. He emphasizes the importance of finding meaning in your work instead of chasing fleeting passions. Additionally, enjoy a humorous take on gym-goers and their quirky habits—from mirror flexing to forgotten hygiene—making the conversation both insightful and entertaining.

Michelle J. Raymond, founder of B2B Growth Co. and a LinkedIn growth strategist, reveals surprising truths about LinkedIn company pages. She explains how these often-overlooked pages can be a major opportunity for brands. Discover why impressions are dropping and how to create engaging content that resonates with your audience. Michelle shares her experience of taking a two-week break from posting, illustrating the importance of sustainability in content creation. Plus, she discusses potential alternatives if LinkedIn were to vanish!

Are your email results slipping? Discover why hybrid letter format emails may be the culprit and learn the secrets to crafting truly human messages that can boost reply rates by 600%! Lighten the mood with amusing anecdotes about TSA shoe policies and an airport loophole that makes having a Jack & Coke at 8:30 a.m. feel perfectly acceptable. This insightful discussion mixes marketing finesse with a touch of humor, inviting you to rethink your email strategies!

Waitlists are unveiled as powerful marketing tools, not just for trendy brands. The hosts highlight how they can test demand and build buzz effectively. They discuss the 'rolling thunder' strategy for launches and the real value of limited quantity offers. Jay shares a personal take on self-checkout woes and the absurdity of accumulating Lululemon hats. Plus, discover how waitlists can be used for events and to enhance customer engagement, showcasing that clever marketing doesn't have to sound gimmicky.