Discover how transparency in marketing can boost customer engagement and conversion rates by up to 35%. Learn about creative strategies like personalized pop-ups, dynamic chatbots, and targeted videos that connect with audiences based on their actions. The host also dives into casual discussions about returning TV shows, reflecting mixed emotions about fan favorites while sharing recommendations like 'Million Dollar Secret.' Plus, get the scoop on the upcoming Guru Conference, the largest virtual email marketing event!

Courtney Elmer, founder of PodLaunch HQ and the host of 'Insider Secrets to a Top 100 Podcast,' shares her powerful journey of overcoming thyroid cancer while helping business owners thrive through podcasting. They explore why it's never too late to start a podcast and debunk myths about saturation in the market. Courtney discusses how podcast charts work, the importance of ranking for credibility, and the dual challenge of creating great content while attracting listeners. Tune in for insights that can transform your podcasting journey!

Discover how to supercharge your marketing with the innovative 'seasonal jump' strategy, boosting engagement by 34%! Jay Schwedelson dives into the psychology behind future promotions, showing that emails with upcoming dates enjoy a 22% higher open rate. On a lighter note, he humorously shares his aversion to traditional birthday celebrations and the social media post dilemma. Plus, get the scoop on the exciting Guru Conference, a free virtual email marketing event. It's a blend of marketing mastery and personal anecdotes!

Delve into the latest marketing trends with insights on Facebook's redesigned friends tab, aimed at enhancing user engagement. Discover LinkedIn's new optimal posting time for increased visibility and the explosive growth of live video comments. The discussion also touches on tech updates like Apple Mail's struggles with user adoption. Plus, get the scoop on celebrity news, including potential new roles for Christina Haack and Denzel Washington in upcoming films. Don't miss the chance to join the world's largest virtual email marketing conference!

Join two marketing experts as they dish out quick email marketing tips that can elevate your strategy instantly. Discover why every email should feel like the first touchpoint and learn to harness the power of your logo click-throughs. They explore the necessity of purging unengaged subscribers and debunk common myths about send times. Plus, uncover the importance of email preheaders and celebrate unsubscribes as constructive feedback. With a mix of humor and insight, this session is a must-listen for aspiring marketers!

In a thought-provoking discussion, it’s revealed that content is not king—titles are! Engaging stories and real-world examples illustrate how titles significantly affect audience engagement. From popular TV shows like Friends and Seinfeld that changed names based on testing, to statistics showing 57% of book purchases rely on covers, the emphasis is on the power of names. Plus, listeners are treated to hilarious moments from texting mishaps, highlighting the importance of clarity in group chats. Don't miss the scoop on an exciting upcoming email marketing event!

Greg Wise, co-founder and chief customer officer of OneScreen.ai, shares his expertise on out-of-home advertising, discussing its evolution and diverse applications for businesses of all sizes. He highlights innovative strategies like mobile digital billboards and account-based marketing using geofencing. Greg also provides insights into cost-effective options, such as LED trucks starting at $500 for targeted campaigns and the surprising affordability of Times Square billboard spots. His emphasis on creativity in messaging reveals the evolving landscape of this dynamic marketing channel.

Discover the secrets of boosting your click-through rates with unique strategies known as "click triggers." Learn how small tweaks can lead to impressive increases in conversions, with statistics showing a 20% boost in email and 14% in landing page performance. The hosts also chat about how cultural references to names, like 'Karen,' can influence marketing perceptions. Plus, they share personal anecdotes and even connect marketing insights to the world of reality TV and upcoming virtual events!

Discover the impact of Google's new 'short videos' tab and why short-form content is booming across platforms. Delve into the shifts in video dynamics with TikTok's surge and LinkedIn's changes. Reflect on the portrayal of women in advertising amidst 23andMe's bankruptcy. Explore gripping Hulu docuseries that tackle complex family narratives, including haunting adoption stories. Plus, get excited about an upcoming conference focused on marketing strategies!

Discover savvy marketing tricks that can elevate your brand without emptying your wallet. The hosts discuss impactful strategies for maximizing reach with minimal funds. Learn how to effectively utilize micro-influencers and product seeding for increased visibility. They also tackle the ongoing debate about the benefits of paid versus free AI tools like ChatGPT. Plus, uncover clever networking hacks to attend industry events on a shoestring budget, ensuring you make meaningful connections in the world of marketing.