Do This, NOT That: Marketing Tips with Jay Schwedelson

If your career path feels like a loop instead of a launchpad, this candid convo is your blueprint for building something smarter on purpose. Jay Schwedelson and Monique Ruff-Bell - Chief Program & Strategy Officer, TED - get into how to stop waiting for permission, add new lanes to your skill set, and turn curiosity, courage, and "how can I help?" into real leadership opportunities.ㅤConnect with Monique on LinkedIn and use her Linktree to dig into her talks, leadership insights, and ways to learn from her work.ㅤBest Moments:(01:09) Monique traces a 25 year journey across events, media, and fintech into a TED leadership role created specifically for how she operates.(02:57) The lightbulb moment where she rejects a single lane career and starts intentionally stacking cross functional skills to become executive ready.(06:09) A playbook for embedding with sales, joining calls, shaping packages, and becoming the revenue partner everyone wants on their side.(09:01) How offering help first naturally turns senior relationships into real mentorship and sponsorship without the cringey formal ask.(14:30) The story of jumping too fast for a new role, why it backfired, and how it reshaped how she evaluates growth and red flags.(16:32) Behind the scenes at TED on why powerful talks are built around one sharp idea, supported by story, rigor, and serious coaching.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Learn how to revive a dormant email list with two powerful tactics that boost engagement. Discover why year-end is perfect for sending heartfelt 'letter-style' emails from executives, significantly increasing open rates. Jay also shares quirky insights about his unexpected love for Spirit Airlines and humorously ponders why passengers dash to the airplane bathroom before takeoff. This blend of marketing wisdom and relatable chaos makes for an entertaining and informative discussion!

Bagel Bites just killed a meme, and Jay Schwedelson is here for it. From frozen snacks trying to be cool to the surprising power of lo-fi content, Jay breaks down what’s trending, what’s actually useful for marketers, and even how to hide your Instagram stories before you ruin a holiday surprise. Oh, and somehow it all ends with Hallmark movies and Mormon wives—because of course it does.ㅤBest Moments:(00:25) Bagel Bites tries to join the “six seven” trend—and proves it’s officially over(01:47) Why leaning into the moment works, even when the joke’s dead(02:15) New data showing lo-fi content crushes polished posts across every platform(03:17) “Humanity is the algorithm” and why that matters more than ever in the AI era(04:00) The Instagram privacy setting everyone should use during the holidays(05:15) A confession about Hallmark movies and an absurd stat on how many one actress has done(06:00) From cozy Christmas flicks to chaos—Jay’s watching habits take a turnㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

This discussion dives into the holiday marketing vibe, highlighting the power of the word 'most' to enhance engagement. From year-end roundups to nostalgic content strategies, the hosts explore what resonates with audiences. They also discuss how AI simplifies creating 'most' lists and how terms like 'most bought' can drive sales. Plus, there's some light-hearted banter about running habits and workout classes, adding a dash of humor to the insightful marketing tips.

Marketers keep saying the funnel is dead, but this chat actually explains what changed and what to do about it. You’ll hear how to rethink content for 23-word questions, why website traffic is shrinking, and what to build instead, plus a hopeful take on AI that puts humans back in charge. And yes, Jay Schwedelson gets personal with Yamini Rangan about college drop-offs, plants that refuse to live, and the real reason personality now beats playbooks.ㅤFollow Yamini on LinkedIn and explore HubSpot’s Loop playbook content and the HubSpot Media Network for practical examples you can borrow.ㅤBest Moments:(02:45) The college drop-off half-tear that turned into a full-on drive-to-the-airport cry.(05:01) Is the funnel dead or just changing shape as HubSpot shifts thinking toward a loop.(06:41) Eight out of ten Google searches end with no click, and what that means for your site.(08:50) Content has to answer specific LLM-level questions with citations and case studies.(12:52) Personality beats generic content as podcasts, YouTube, and newsletters win on trust.(16:15) AI won’t replace humans; it finally makes one-to-one personalization at scale real.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Discover how a simple, printable calendar can supercharge your year-end marketing and boost signups across B2B, consumer, and nonprofit sectors. Learn strategies for creating impactful industry event calendars and engaging wellness habit calendars. Explore the ins and outs of regifting etiquette—it's okay if the gift is good! Plus, hear a strong defense of reusing gift bags. Get ready for practical tips and debunking of holiday myths!

This week features a surprising Zoom mishap at Target, revealing how employees learned about layoffs via email. A clever subject line tweak—adding brackets—can boost email opens by 15%. The impact of short-lived marketing moments shines through with a viral Cash App campaign racking up 30 million views. Additionally, Gemini's usage is on the rise, while ChatGPT's popularity declines. The conversation wraps with a spicy take on social media responsibility, as Jay criticizes the dangers of amplifying celebrity misinformation.

In this lively discussion, Daniel Murray, host of The Marketing Millennials and expert in virtual events, shares insights on launching impactful LinkedIn newsletters. He reveals a timing mistake that could cost subscribers and emphasizes the power of newsletter notifications to beat the algorithm. The duo also dives into quirky marketing gimmicks like blindfold karaoke, judged by Nick Lachey, and strategies to boost registrations. Get ready to elevate your marketing game with actionable tips and a dash of humor!

Jay Schwedelson tackles the sneaky power of negative self-talk, revealing how it creeps into our minds and holds us back. He shares a hilarious trick to silence that inner critic using a bold nicknaming technique. Discover insights from UCLA research on self-doubt and its effects on our brains. Plus, Jay lightens the mood by sharing his ultimate movie favorites, including classics like Mean Girls and Rocky. Get ready to banish self-doubt and embrace your potential!

In this engaging discussion, Alon Alroy, Co-founder and CMO of Bizzabo, shares insights from his journey in event technology. He argues that live events still excel in fostering connections, even in an AI-driven era. Alon emphasizes the power of micro-events, highlighting their affordability when partnered with others. He outlines strategies to maximize event ROI through effective pre, during, and post-activation techniques. Plus, he reveals how Bizzabo competes with giants by quickly addressing industry pain points.