Do This, NOT That: Marketing Tips with Jay Schwedelson

Kathryn Frankson, VP of Marketing for Money20/20, is a B2B marketer who champions human-first storytelling. In a lively chat, she debunks the myth that B2B has to be boring, sharing how creativity thrives even in 'unsexy' sectors like fintech. Kathryn highlights the importance of hiring diverse talent for fresh perspectives and discusses Money20/20's innovative three-year planning approach. She also critiques last-touch attribution, emphasizing the need for broader measurements reflecting real human interactions. Plus, she makes a case for switching from coffee to tea!

December isn't just a quiet month; it’s a treasure trove for capturing leads! Jay Schwedelson reveals how to tweak your offers using intent signals for B2B, consumer, and nonprofit campaigns. He shares clever strategies like Q1 readiness audits and VIP access for last-minute shoppers. Plus, he'll make you laugh with his rants about holiday cards and those outrageous car commercials. Get ready to boost your marketing with copy ideas that others miss while on vacation!

From under-16 social media bans in Australia to the sneaky reason your email should never go out exactly on the hour, this weekly rundown packs in plenty of usable takeaways and a little chaos. Jay Schwedelson connects policy shifts, inbox strategy, influencer math, and the latest AI land grab so you can keep your marketing sharp without living in a news feed. He even throws in some wild traffic stats and a Stranger Things rant that might make you question how old you feel right now.ㅤBest Moments:(00:16) Jay riffs on Australia's under 16 social media bans, Snapchat's behavioral signals, and why age gating is about to spread to the EU and US.(01:57) A dead-simple holiday email trick where not sending on the hour helps you dodge inbox clutter and lift open rates by around 15%.(03:15) Holiday influencer rate reality check for micro creators and why follower count means nothing without real engagement.(04:15) Jay makes the case for Team Gemini, breaking down fresh usage numbers and how it is catching up fast to ChatGPT.(05:09) Wild traffic stats reveal Yahoo and even Bing pulling more visits than ChatGPT, leaving Jay stunned at what people still type into their browsers.(06:34) From Wicked vs Zootopia 2 box office surprises to the very grown up Stranger Things cast still riding bikes, Jay wonders when nostalgia finally goes too far.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Explore how tiny budget boosts can transform your marketing landscape, with insights like using $5 on YouTube or under $50 on Instagram. Discover the power of thoughtful LinkedIn comments that actually contribute to growth. Short videos are still king, especially when optimized for immediate impact. Learn to link your email content directly to social media to maximize engagement. Plus, a clever Instagram Stories tactic could skyrocket your replies and distribution. It's all about amplifying what works!

In this engaging discussion, Caleb Ralston, founder of Ralston and personal branding expert, dives deep into avoiding burnout in content creation. He shares why imitating high-posting creators is a recipe for failure and advocates for a sustainable, low-volume approach that emphasizes quality over quantity. Caleb outlines the Brand Journey Framework to help define what success looks like for personal brands, stressing the importance of measuring real impact beyond mere views. His valuable insights challenge conventional strategies, making it a must-listen for aspiring brands.

Discover why AI-generated ideas often miss the mark and learn about a revolutionary 100,000 person prompt that transforms creative suggestions into data-driven insights. Hear about A/B testing results showing a staggering 70% success rate with these prompts, leading to double the engagement on CTAs. Plus, tackle the awkwardness of phone communication with a surprisingly effective tip: using voice memos as a casual yet impactful way to stay connected without the pressure of live calls.

This week, a chaotic dive into marketing reveals that ChatGPT promises to tone down its em dash overuse. The EU might ease GDPR rules, making life simpler for users. Instagram is testing much longer reels, which Jay thinks might backfire. Google’s new AI flight deals tool sounds like a game changer for travel discounts. A clever strategy can boost email open rates significantly. Finally, blunt holiday movie reviews reveal Jay's struggles with Netflix offerings and venting frustrations about Thanksgiving hosting woes.

Dive into holiday marketing as Jay and Daniel blend Thanksgiving fun with crucial email strategies. They highlight the significance of reply rates, especially with AI's role in boosting engagement. Discover tactics for prompting genuine responses, like personal questions and hidden surprises in emails. The 'reply GUIDE' tactic helps convert interest into action without landing page hurdles. They also explore how replies enhance visibility on social platforms, plus personal Thanksgiving quirks and pop culture recommendations for relatable marketing!

In this engaging conversation, Rachel Andrews, Head of Global Events at Cvent, shares her 15-year journey from organizing school events to leading global programs. She discusses the value of embracing challenges and protecting mental health, especially in the chaotic events industry. Rachel reveals how to design networking experiences that include introverts and critiques ineffective roundtable formats. Plus, she offers insights on attendee behavior from last-minute registrations and passionately defends the importance of taking PTO.

Need last-minute marketing wins? Jay Schwedelson shares simple, data-driven tactics to boost engagement before the holidays. Elevate social interactions with holiday team photos that can increase engagement by 400%! Transform your email signature into a click magnet with a festive thank-you and content link. December is prime for gathering testimonials, driving a 500% lift in submissions. Wrap it up with fun and underrated holiday movie recommendations, ensuring your December is both savvy and enjoyable!