Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Discover overlooked strategies to enhance your email and social media engagement. Learn how skipping preheaders can boost open rates by up to 14% and why using a single call-to-action button can triple clicks. Explore the importance of white space in your content design for platforms like LinkedIn and Instagram. Plus, enjoy a humorous confession about the tendency to fib during doctor visits, emphasizing that honesty is the best policy for better health.

In this engaging discussion, bestselling author and CEO of StoryBrand, Donald Miller, reveals how businesses can better communicate with their audience through story structure. He emphasizes crafting memorable soundbites that focus on customer survival, illustrating this with a captivating example about aquariums boosting sales. Donald also touches on the importance of social proof and shares insights on using AI as a writing partner, making the case for its transformative potential in marketing.

Discover how to make your marketing content stand out by embracing anti-AI strategies. Jay Schwedelson suggests avoiding clichéd phrases and instead using quirky tactics like intentional typos and expressive spelling. Learn why ditching capitalization can actually boost email engagement. Plus, enjoy some fun recommendations for reality TV, including the latest seasons of Below Deck and Bachelor in Paradise. It’s a perfect blend of marketing insights and entertainment to keep you engaged!

A major update in LinkedIn analytics now allows users to see the impact of their posts on profile views and followers. The discussion reveals that higher impressions don’t always equal more engagement. The innovative 'earned on demand' model for events boosts live attendance and conversion rates significantly. The podcast also delves into the decline of gossip magazines, critiquing their sensationalist tactics and leading to a broader conversation about trust in media.

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray break down a fast, effective social post tactic that drives engagement and helps you source incredible content collaborators—no matter your brand type or audience size.=================================================Best Moments:(01:36) What about you? Like, I never heard you I didn't even know you go to the beach.(02:46) It's doing a social post and asking for people to raise their hand to participate in your content.(03:33) The really key part is is getting people to tag other people.(04:30) It also have great community building and list building for you.(05:07) We're looking for new people to do come in our webinar as a guest.(05:55) It's project one to many because going DM to DM is really hard.(06:41) It's not even about having a big following.(07:29) The key is to ask people also to recommend other people.(07:50) Would Daniel Murray is he like, oh, there's a lazy river. I want to go in the lazy river?(08:36) Because you don't have to do anything, except once in a while you bump into a weird family.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don’t miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Discover three surprising marketing hacks to supercharge your engagement on social media and email! Learn how commenting on old LinkedIn posts can boost your profile views dramatically. Find out why sharing Instagram reels with unique notes can increase engagement by 40%. Plus, hear about the power of a personalized email subject line using just the recipient's first name. And don't miss the humorous tale of a spring break mix-up in Cancun, where a wild night leads to a chaotic hotel encounter!

Leigh King, Director of Special Projects and Events at the Council of Fashion Designers of America, shares her journey in the competitive fashion industry. She reveals the hustle behind breaking into fashion, from internships to vital networking. Behind the glamour of New York Fashion Week, Leigh highlights the logistical challenges of event planning, proving success is about more than just style. She also discusses the industry's efforts for a more inclusive Fashion Week and the dynamics of personal connections within the fashion world.

In this episode of Do This, Not That, host Jay Schwedelson answers a listener feeling stuck at work with real talk on job hunting while employed. Then he dishes out takes on upcoming reboots—from Smurfs to Scarlet Johansson vs. dinosaurs.=================================================Best Moments:(01:31) Don't quit your job until you have another one(02:25) Employed candidates get 3x more offers than unemployed ones(04:03) DM people for advice—not jobs—to start real conversations(05:02) Your next job just needs to suck less(07:05) Use PTO for free courses—add them to LinkedIn(09:34) Fantastic Four reboot might be the best superhero movie ever(10:55) Jurassic World again? Why are we doing this?=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don’t miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week.=================================================Best Moments:(00:31) Micro events in the summer is where it is at(01:20) 15-minute micro events have a 60% higher show up rate(02:03) LinkedIn desktop max video upload is 15 minutes(03:08) Instagram Live drop-off after 15 minutes is 70%(04:23) Holiday campaigns are launching now in June(05:11) OpenAI teams up with Apple’s former hardware design legend(06:41) AI pin device expected within 24 months(07:41) Jennifer Aniston producing 9 to 5 reboot, Dolly Parton won’t star but approves the script(08:30) Students lighting Chromebooks on fire for TikTok trend(09:13) Sprite launches “Sprite + Tea” based on viral social trend=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don’t miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Discover smart ways to analyze your competitors’ marketing without copying them. Learn how to use tools like SparkToro to find hidden influencers and SendView to identify competitor email platforms. Dive into ChatGPT for website marketing analysis and BuiltWith for tech stack insights. Unpack effective ad strategies with the Meta Ad Library and explore keyword analysis through SpyFu. Plus, enjoy some light-hearted banter about the charms and challenges of living in Miami!