Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Discover effective marketing strategies to navigate economic uncertainty. The hosts emphasize transparency in communication and the need to understand customer expectations. They share tips on enhancing product value without heavy discounting and highlight the importance of focusing on existing clients. Engaging with local sourcing messaging and providing informative resources is also discussed. The conversation blends humor with actionable insights, making it a must-listen for marketers looking to adapt in challenging times.

Discover the untapped potential of ChatGPT for website audits and see how it can improve conversion rates. Learn about the exciting rise of Answer Engine Optimization and its impact on marketing. Hear a fascinating example of how AI helped augment the radiology staff at Mayo Clinic. Enjoy a humorous debate on coffee preferences while uncovering the downsides of 'flex culture.' Finally, challenge conventional notions of success and embrace a more balanced approach to personal value!

Carly Baker, who leads media partnerships at HubSpot Media Network and has a unique background as a classical oboist, shares her insights on leveraging partnerships for business growth. She discusses how smaller companies can effectively collaborate with larger organizations and what makes a podcast truly bingeable. Carly dives into the importance of authenticity in content, navigating the blurred lines between creators and media companies, and the role of paid media in gaining visibility. Her passion for creative marketing shines through as she highlights pathways to fulfillment in the industry.

Discover practical tactics to boost webinar attendance through clever remarketing strategies and the effective use of Instagram Reel ads. Learn how offering exclusive content can incentivize live participation. The conversation also takes a whimsical turn with amusing pop culture commentary, including a hilarious inquiry about Dr. Pimple Popper. Jay Schwedelson combines expert advice with entertaining insights, making marketing discussion engaging and relatable.

The discussion dives into the rise of Answer Engine Optimization (AEO) as AI reshapes search dynamics. There's fascinating data highlighting peak days and times for webinar registrations, revealing Wednesday and Friday at 2 PM as the sweet spot for engagement. Chuck E. Cheese’s quirky move into launching a media network adds a sprinkle of humor to the chat. Plus, insights into AI's effects on Safari's search traffic make for an intriguing exploration of the future of digital marketing.

Hosts dive into how negative signals in marketing can sabotage brand trust and reputation. They discuss the impact of outdated content and common pitfalls in email automation that alienate audiences. The conversation highlights the concept of lifetime value and encourages regular audits of marketing communications. With a blend of humor and insightful anecdotes, the hosts draw parallels between marketing strategies and modern social communication, shedding light on evolving messaging etiquette.

Discover a game-changing email marketing strategy that starts with a simple subject line—just the word 'question.' Learn how to effectively engage your audience and gather valuable feedback without traditional surveys. Dive into the power of AI to analyze responses and enhance your marketing approach. Plus, enjoy a humorous personal story that highlights the awkwardness of societal judgment, tying it all back to the importance of self-image in business. This mix of insights and personal anecdotes offers both practical tips and relatable laughs!

In this engaging discussion, Nancy Harhut, co-founder of HPT Marketing and bestselling author, dives deep into the world of behavioral science in marketing. She explains how autonomy bias empowers consumers and can boost response rates. The 'But You Are Free' technique proves to be a game-changer, potentially doubling responses. Nancy also explores the psychological impacts of price positioning and how even subtle changes can influence consumer perception. Her insights reveal the hidden power of behavioral tactics in everyday marketing.

Hosts dive into the myths surrounding email platform switching and whether it truly improves deliverability. They humorously compare email practices to past fashion trends while emphasizing the importance of platform functionality tailored to specific industries. A significant takeaway is that bad practices often follow you, regardless of the platform. Tips include leveraging existing capabilities and the intricacies of managing IP addresses during transitions. It's a candid discussion on overcoming challenges in email marketing.

In a lively Q&A session, clever marketing strategies for win-back email campaigns take center stage. Experts reveal that win-back efforts should begin well before a year of inactivity. They share a timeline of tactics for reconnecting with disengaged users, highlighting the significance of urgency. Transitioning to lighter fare, the hosts recommend entertaining TV shows, showcasing their humorous takes on reality series. The discussion seamlessly blends practical advice with fun pop culture insights.