Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Secret to Closing Big Deals! đŽAnd why 1,000,000 Downloads Means Nothing! Jayâs SCOOP | Ep. 387
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Aug 1, 2025 Discover why connecting with the right people matters more than chasing downloads. Jay Schwedelson reveals how inviting guests can enhance your networking and break cold-call barriers. He shares his secret sauce for landing big-name guests and reimagines content as a tool for building valuable relationships rather than just growing an audience. Plus, enjoy a hilarious tale of battling a pesky fly at home and get the scoop on an unmissable virtual email marketing conference on the horizon!
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Content Builds Strategic Relationships
- Your business needs content that forces interaction with the right important people, not just content for downloads or clicks.
- The true power of content is in building real relationships that can lead to collaborations and business growth.
Use Podcasts to Connect Directly
- Use your podcast as an account-based marketing tool to break cold-call barriers by inviting guests.
- Everyone wants to be featured; this tactic opens conversations with high-profile people.
Landing Gary Vee on Podcast
- Jay secured a guest spot with Gary Vaynerchuk by inviting him on the podcast instead of pitching work.
- This approach beats cold outreach and leads to potential collaborations with big names.