Your company doesn’t matter as much as who you connect with through your content. Jay Schwedelson explains why building real relationships through podcasts, newsletters, or any content platform beats chasing vanity metrics like downloads or clicks. It’s a fresh way to think about your brand’s storytelling and networking—less about audience size, more about the right people you actually meet and collaborate with.
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Best Moments:
(00 00) Why your business needs content that forces interaction with important people
(02 00) How inviting guests to your podcast breaks down cold-call barriers
(03 00) Jay’s secret behind landing high-profile guests like Gary Vaynerchuk
(04 30) Reimagining content as a tool for building strategic relationships, not just audience growth
(06 00) It’s never really about downloads—focus on who you want to meet instead
(07 00) Jay’s hilarious story about battling a fly that took over his house
(09 30) Don’t miss Guru Conference, a free virtual email marketing event with big names
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
