Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL SERIES == đź’€ Templates Are Killing Your Marketing đźš« <== | BATHROOM Break #67 COLLAB: The Marketing Millennials + Do This, Not That
Aug 4, 2025
Is reliance on marketing templates stifling creativity? Jay Schwedelson and Daniel Murray debate the pitfalls of these cookie-cutter solutions and how they can make brands invisible. Discover why custom styles are essential for capturing attention and how unpolished emails can outperform flashy designs. Plus, enjoy a light-hearted tangent about AI glasses and their potential. Break the mold and grab fresh marketing insights!
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Different Views on Uniformity
- Jay Schwedelson shares he buys multiple copies of the same shirt because he likes it.
- Daniel Murray prefers a varied closet with different styles and colors instead of repeats.
Templates Kill Brand Personality
- Using generic templates makes brands invisible because everyone uses the same designs.
- Templates cater to the lowest common denominator, stripping away brand personality and voice.
Avoid Template Confirmation Bias
- Avoid sticking with a single template just because it once performed well; mixing up your content is key.
- Success comes from novelty, not blindly repeating "winning" templates over time.