NEW ChatGPT Game-Changing Tips!😳 Ask Us ANYTHING Ep. 393
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Aug 13, 2025
Moving a kid into college sparks an insightful discussion on AI's role in marketing. Discover why no one is truly an AI expert and how that’s liberating. Learn about a hilarious product mix-up that turned into a viral marketing success for Celsius. Uncover 25 innovative marketing tactics that leverage the new ChatGPT-5 features, which were impossible with earlier versions. The hosts share practical strategies for staying ahead in an ever-evolving landscape without overwhelm.
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question_answer ANECDOTE
Dorm Move Headboard Fiasco
Jay describes the exhausting experience moving his son into college and assembling a complicated headboard.
He used about 70 zip ties and worried the headboard might fall on his son's face while sleeping.
volunteer_activism ADVICE
Ask, Don’t Pretend To Know AI
Ask ChatGPT directly about new capabilities instead of trying to become an 'expert.'
Use simple prompts to discover actionable uses for the updated free ChatGPT 5 features.
insights INSIGHT
Free ChatGPT 5 Can Browse And Research
ChatGPT upgraded from version 4 to version 5 and enabled major new capabilities for all users.
The free version now supports sending the model to search and analyze live internet content.
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Moving a kid into college is exhausting enough, but Jay Schwedelson somehow turned it into a life lesson on AI. A sweaty battle with a headboard led to a smart, stress-free way to keep up with all the AI changes without feeling like an “expert” (because no one really is). Plus, you’ll hear about one of the wildest product mix-ups ever, and why Celsius handled it like marketing pros.
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Prompt
Give me 25 innovative, never-before-possible marketing tactics that only became doable with ChatGPT 5’s capabilities (and specifically work on the free version). Focus on tactics that marketers could not execute in the same way using ChatGPT 4, and avoid generic ‘faster/cheaper’ answers. For each tactic, include:
Name of tactic
Why it wasn’t possible in ChatGPT 4 (clear explanation)
Exact prompt or workflow to make it happen on the free version
Best marketing use case (email, social, content, ads, etc.)
Potential ROI or impact in 1–2 sentences.
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Best Moments:
(02:00) Why nobody’s truly an AI expert and why that’s freeing
(03:15) The big ChatGPT-5 change that now works in the free version
(04:15) Exact prompt to unlock 25 brand-new marketing tactics only possible in GPT-5
(05:25) How to skip the AI overwhelm and still stay ahead
(06:45) The vodka seltzer mix-up that landed in Celsius cans
(07:35) How Celsius turned a recall into viral marketing gold
Do This, NOT That: Marketing Tips with Jay Schwedelson