Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of Do This, Not That, host Jay Schwedelson answers a listener feeling stuck at work with real talk on job hunting while employed. Then he dishes out takes on upcoming reboots—from Smurfs to Scarlet Johansson vs. dinosaurs.=================================================Best Moments:(01:31) Don't quit your job until you have another one(02:25) Employed candidates get 3x more offers than unemployed ones(04:03) DM people for advice—not jobs—to start real conversations(05:02) Your next job just needs to suck less(07:05) Use PTO for free courses—add them to LinkedIn(09:34) Fantastic Four reboot might be the best superhero movie ever(10:55) Jurassic World again? Why are we doing this?=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don’t miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week.=================================================Best Moments:(00:31) Micro events in the summer is where it is at(01:20) 15-minute micro events have a 60% higher show up rate(02:03) LinkedIn desktop max video upload is 15 minutes(03:08) Instagram Live drop-off after 15 minutes is 70%(04:23) Holiday campaigns are launching now in June(05:11) OpenAI teams up with Apple’s former hardware design legend(06:41) AI pin device expected within 24 months(07:41) Jennifer Aniston producing 9 to 5 reboot, Dolly Parton won’t star but approves the script(08:30) Students lighting Chromebooks on fire for TikTok trend(09:13) Sprite launches “Sprite + Tea” based on viral social trend=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don’t miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Discover smart ways to analyze your competitors’ marketing without copying them. Learn how to use tools like SparkToro to find hidden influencers and SendView to identify competitor email platforms. Dive into ChatGPT for website marketing analysis and BuiltWith for tech stack insights. Unpack effective ad strategies with the Meta Ad Library and explore keyword analysis through SpyFu. Plus, enjoy some light-hearted banter about the charms and challenges of living in Miami!

In this discussion, Steffen Schebesta, Chairman of the Advisory Board at Brevo and co-founder of email marketing tool Newslayer 2 Go, shares his inspiring journey from teenage programmer to SaaS entrepreneur. He highlights the importance of starting small in niche markets and taking decisive action over excessive planning. Steffen also discusses the impact of AI on the SaaS landscape, emphasizing experimentation and adaptability. His motivating advice encourages aspiring founders to embrace their entrepreneurial ambitions and focus on customer loyalty.

Discover why the phrase 'steal this' is taking the marketing world by storm, with a stunning 35% boost in engagement! Learn how simple changes to call-to-actions can elevate your content strategy. Jay highlights the psychological power of generosity and transparency that makes audiences crave authentic interaction. He also humorously critiques overused phrases in social media that annoy him, advocating for genuine connections instead. Tune in for actionable insights that can reshape your approach to online marketing!

In this engaging discussion, Chris Carver, CEO of Sessionboard and expert in speaker management, reveals insights on the fading trend of faceless marketing. He dives into Google's E-E-A-T framework, emphasizing the value of real human speakers who bring expertise and trust that AI cannot replicate. With a surprising take on the necessity of brand ambassadors, Carver shares compelling stats about influencer marketing's effectiveness, particularly in B2B, and encourages even smaller companies to embrace this strategy for growth.

Hosts engage in a lively game before tackling the ever-pressing issue of emails landing in spam folders. They delve into strategies for improving email deliverability, emphasizing the importance of data quality and subscriber engagement. A crucial point is made about the risks of ignoring inactive subscribers. Myth-busting ensues regarding the need to only target engaged users. The spotlight then shifts to cold emailing, discussing its challenges and the necessity for authenticity in outreach. Tune in for actionable insights to keep your emails out of the junk!

Discover the latest email marketing trends as the host tackles declining metrics with practical tips focused on engaged contacts. Learn why weekend emails and flash sales have recently surged in effectiveness. The conversation shifts to relationship advice, addressing the awkwardness of dating someone who looks great on paper but lacks spark. With a mix of humor and insight, get ready for both marketing strategies and lighthearted dating dilemmas!

Explore the rising trend of Instagram carousel posts, which are boosting engagement by 30%. Discover how summer-themed subject lines can increase email open rates by 22%. Dive into the retail world with news of Dick's Sporting Goods acquiring Foot Locker and LinkedIn layoffs. Unpack the massive spending by advertisers like Liberty Mutual and Wegovy on TV ads. Lastly, hear a critique of live-action film adaptations and thoughts on the Karate Kid franchise, blending marketing insights with a touch of pop culture.

Discover effective marketing strategies to navigate economic uncertainty. The hosts emphasize transparency in communication and the need to understand customer expectations. They share tips on enhancing product value without heavy discounting and highlight the importance of focusing on existing clients. Engaging with local sourcing messaging and providing informative resources is also discussed. The conversation blends humor with actionable insights, making it a must-listen for marketers looking to adapt in challenging times.