Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Ever been misled by AI stats? Learn the crucial prompt to verify accurate data and maintain your credibility. Jay shares a wild Vegas trip where the gang shifted from blackjack blues to craps triumphs, bonding over unexpected wins. From a stranger flipping a $100 chip to exhilarating rolls, the stories keep you entertained. Plus, don't miss the upcoming virtual email marketing conference. It's a blend of smart marketing tips and unforgettable adventures!

Join the insightful banter as the hosts tackle the real reasons behind follower counts in marketing. They discuss the shift from quantity to quality, emphasizing genuine engagement over just numbers. Learn why social proof is still crucial and how ad credibility can be impacted by follower visibility. Discover how YouTube Shorts outperform traditional accounts, hinting at algorithm changes. Plus, discover fascinating strategies big brands use to expand their reach and avoid looking like a ghost town online!

Instagram's new feature lets posts be searchable on Google, transforming how visibility works. Learn why those generic 'weekend vibes' captions might be hurting your reach. Plus, Jay reveals a no-cost LinkedIn growth hack that could double your audience effortlessly. Discover the power of a compelling newsletter title and how using video can enhance engagement. With a sprinkle of humor, Jay shares amusing tales from a recent guys' trip, making it both informative and entertaining.

Rebecca Shaddix, a Forbes contributor and leading force in UCLA's Women in Tech research, joins to share her unique approach to time management. She emphasizes reclaiming small moments—90 seconds at a time—to enhance productivity and well-being. Shaddix discusses the impact of micro moments on combating burnout, the pitfalls of frequent email checking, and her revitalizing two-minute actions to reset energy levels. Her practical tips and daily structure offer a refreshing take on effective time management, inspiring listeners to utilize brief intervals mindfully.

Discover how a simple mindset shift can dramatically boost your product launch success! Learn the psychology trick that creates instant urgency, and get insights on cleverly incentivizing early buyers. The hosts also dive into the bizarre Coldplay kiss cam incident, revealing wild statistics and how brands capitalized on the viral moment. Get ready for a fresh take on effective marketing strategies that can lead to a 50% increase in conversions, whether through email, social media, or even SMS!

Daniel Murray from The Marketing Millennials joins to unveil the secret power of memes in marketing. They discuss how memes can communicate empathy and resonate with audiences, making them a potent advertising tool. Jay shares a humorous condiment story to set the stage while Daniel explains why memes are the universal language of the internet. They reveal strategies to create effective, copyright-safe memes that drive engagement and even outperform traditional ads. Plus, get insider tips on maximizing reach without risking content penalties!

Discover how to create your own custom GPT in under 10 minutes, transforming your content chaos into a streamlined idea engine. Jay Schwedelson shares his experience of using this tool to boost productivity without the headache of complex tech tutorials. He discusses funny moments from an annual guys trip and the humorous challenges of aging in the nightlife scene. Plus, Jay candidly reflects on the absurdities of clubbing and invites listeners to engage on upcoming marketing events.

Jennifer Bell, the Chief Marketing Officer at Lettuce Entertain You, oversees marketing for over 130 diverse restaurants. She delves into crafting unique marketing strategies that resonate with varied customer experiences. Jennifer discusses the power of influencer marketing, the role of technology in enhancing operational efficiency, and using AI for guest engagement. She also shares insights on balancing genuine dining enjoyment with critiquing service, along with the innovations of the 'Lettuce Eats' app to improve customer experiences.

Marketing doesn’t always have to be sunshine and sparkle—sometimes a little “doom” drives way more clicks. Jay Schwedelson digs into fresh data showing that negative words, emojis, and angles can outperform the classic “win-win” tone we’re all told to use. So if you’ve ever wanted to tell your boss that positivity is tanking your subject lines, now’s your moment. Plus, Jay gets fired up about weird moviegoers and horror trailers in a classic ridiculous question rant.ㅤBest Moments:(01:30) Why "positive vibes only" might actually kill your marketing results(02:44) Negative words in headlines generate 63% more clicks than positive ones(03:31) Using “mistake” in your subject line can double CTRs(04:48) Negative emojis outperform positive ones in email subject lines(05:56) The “nope” subject line trick that boosts open rates by 17%(07:45) Jay rants about people bringing blankets to the movies (and taking off their shoes)(08:48) The battle of the trailers: Jay loves them, his wife hates themㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Weekend marketing could be your hidden gem for boosting engagement. Discover why Saturday and Sunday emails face less competition yet attract more attention. Hear insights on maximizing open rates and how send times should differ from weekdays. Jay shares his unconventional morning routine, while Daniel emphasizes mindset over coffee. This lively exchange highlights the strategic advantage of weekend outreach for deeper connections with your audience.