Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

This week, discover LinkedIn's latest insights on effective video content and how to optimize email subject lines during economic uncertainty. Dive into the fresh rebranding of Major League Pickleball and its partnership with DoorDash. Hear thoughts on Hooters filing for Chapter 11 bankruptcy, along with fun takes on chicken wings. Plus, catch up on pop culture buzz with updates on 'Love Is Blind' contestants and the Minecraft movie's success!

Dive into the seven deadly sins of marketing, where avoiding broad targeting is a key takeaway. Discover why best practices might be holding you back and the essential role of branding in performance marketing. The conversation also critiques last-click attribution and highlights the need for strategic thinking over hasty tactics. Plus, enjoy a humorous food debate as the hosts share personal stories and celebrate life's little joys. Tune in for fun insights and practical advice!

TJ Cantwell, the talented owner of Studio 28 Tattoos in New York City, shares his journey from finance to ink. He emphasizes the crucial role of customer reviews in building a successful tattoo business and discusses clever strategies to gather them authentically. Handling negative feedback with compassion is essential for maintaining a good reputation. He also offers advice on choosing the perfect first tattoo location and embraces creative freedom in design, all while engaging listeners with a fun opportunity for a complimentary tattoo.

Dive into the art of crafting captivating email subject lines that can dramatically increase open rates! Discover actionable strategies, from playful emojis to impactful personalization techniques. Learn about different tiers of effectiveness and how they can make a real difference in your marketing efforts. Plus, get the scoop on intriguing new Bravo TV shows that promise to spice up your viewing experience. Each tactic is backed by data from over 6 billion emails, ensuring you get the best tips to boost engagement!

Michael Barber, CMO of StarTech.com and a seasoned marketing expert, dives deep into the world of email marketing. He debunks common myths and shares a three-step process to improve email deliverability. Learn about the importance of engagement metrics and how a culture of testing can enhance marketing strategies. Michael also reveals the art of networking on airplanes, offering hilarious anecdotes that highlight the unexpected bonds we can form at 30,000 feet. Tune in for valuable insights and entertaining stories!

Jay Schwedelson dives into effective marketing tactics, especially when budgets are tight. He shares innovative low-cost strategies, like using email signatures and engaging in online communities. The conversation also takes a twist as Jay offers dating advice, tackling awkward moments and relationship dynamics. From fostering confidence to balancing family connections, the tips are both practical and relatable. Tune in for laughs and valuable insights!

Dive into the impact of tariffs on marketing strategies and how businesses must adapt amidst economic uncertainty. Learn three essential tactics—transparency, value, and stability—that build customer trust. Discover how effective communication about pricing can enhance retention. Plus, explore Netflix's latest offerings, including reviews of 'The Life List' and discussions on celebrity marketing hype. Tune in for insightful tips and a quirky take on the latest trends.

Jay's birthday kicks off a lively conversation about social media strategies and content curation. The hosts debate the pros and cons of Instagram's new reposting feature, diving into how it affects brand engagement. They also explore the art of remixing content, creatively adapting posts to boost interaction. Insights on audience interests reveal how AI tools like Grok can help marketers discover viral content. Plus, the impact of TikTok's influence on Instagram features adds an intriguing twist to the discussion!

Discover how transparency in marketing can boost customer engagement and conversion rates by up to 35%. Learn about creative strategies like personalized pop-ups, dynamic chatbots, and targeted videos that connect with audiences based on their actions. The host also dives into casual discussions about returning TV shows, reflecting mixed emotions about fan favorites while sharing recommendations like 'Million Dollar Secret.' Plus, get the scoop on the upcoming Guru Conference, the largest virtual email marketing event!

Courtney Elmer, founder of PodLaunch HQ and the host of 'Insider Secrets to a Top 100 Podcast,' shares her powerful journey of overcoming thyroid cancer while helping business owners thrive through podcasting. They explore why it's never too late to start a podcast and debunk myths about saturation in the market. Courtney discusses how podcast charts work, the importance of ranking for credibility, and the dual challenge of creating great content while attracting listeners. Tune in for insights that can transform your podcasting journey!