Do This, NOT That: Marketing Tips with Jay Schwedelson What’s Up THIS WEEK: #1 December Content Format! (Spotify Wrapped Your Marketing!) AND 🪄Wicked for Good? 🪄 | Ep. 449
Nov 18, 2025
Dive into a whirlwind of fresh marketing insights! Discover why harnessing Spotify Wrapped can elevate brand engagement. Explore the quirky phenomenon of Brown Friday and how it sparks brand creativity. Learn about the holiday unsubscribe spike and what's behind it. Plus, Jay hilariously reacts to Jenna Bush Hager’s astonishing 19 bridesmaids. It’s marketing wisdom wrapped in a fun, lively discussion!
AI Snips
Chapters
Transcript
Episode notes
Ride Spotify Wrapped Momentum
- Do create a Spotify Wrapped–style recap for your brand within days of Spotify's release to ride the social sharing wave.
- Personalize metrics for users or produce a generic company
Timing Amplifies Engagement
- Wrapped-themed content sparks massive sharing; Spotify had 435 million shares last year, creating a cultural moment to exploit.
- Brands that align timing with that moment gain disproportionate engagement.
Make It Personal Or At Least Shareable
- Personalize Wrapped-style recaps with user or company-specific metrics to highlight product value and drive shares.
- If personalization is impossible, publish a generic year-in-review showing aggregate impact as social proof.