Do This, NOT That: Marketing Tips with Jay Schwedelson What’s Up THIS WEEK: 6-7 is Over! Hallmark Movies! Lo-Fi Content Crushing it! 🥯 | Ep. 445
Nov 11, 2025
Bagel Bites takes a stab at the fading 'six seven' meme, signaling its end for marketers. Lo-fi content is dominating engagement, proving that authenticity beats polish in today’s digital landscape. Discover how to cleverly hide your Instagram stories for those holiday surprises. And in a surprising twist, Jay’s love for Hallmark movies shines through, with a wild stat about one actress's prolific career. Plus, he shares a peek into the new season of 'The Secret Lives of Mormon Wives' that contrasts with Hallmark’s comfort.
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Bagel Bites Joins A Passing Meme
- Jay describes Bagel Bites joining the "six, seven" meme and making a big social media announcement about waiting an extra six to seven seconds.
- He uses this as a humorous example of a brand leaning into a trend until it becomes uncool.
Start Posting Lo-Fi, Authentic Content
- Do incorporate lo-fi content into email, LinkedIn, and Instagram regardless of industry because it costs little and boosts engagement.
- Avoid relying on stock photos and prioritize authentic, on-camera moments from your team.
Lo-Fi Content Dramatically Outperforms Polished Posts
- New data shows lo-fi content outperforms polished posts across platforms, with big engagement lifts on LinkedIn and Instagram and higher email CTRs.
- Jay emphasizes that "humanity is the algorithm" and raw authenticity wins in the AI era.