Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Episodes
Mentioned books
9 snips
Aug 29, 2025 • 23min
ULTIMATE LinkedIn & Threads Playbook w/ #1 Influencer Chase Dimond! 3.2 Million Followers on LinkedIn Shares his secrets! | Ep. 402
Chase Dimond, an e-commerce influencer and email marketing expert, dives into the secrets behind his incredible 3.2 million followers on LinkedIn. He discusses the power of posting frequency, revealing how three posts a day skyrocketed his following. Chase also highlights the importance of thematic company pages and repurposing viral content across platforms. Plus, he shares insights on the emerging platform Threads and why now is the time to get involved. Tune in for actionable strategies to boost your social media game!
16 snips
Aug 27, 2025 • 11min
🟡Top OFFERS Right Now! Business-Consumer-Non-Profit 🟡 Jay is Annoyed! Ask Us ANYTHING ❓ | Ep. 401
Discover why the typical tactics of urgency and discounts are falling flat this Q4. Learn how tweaks in B2B content can boost downloads significantly. Jay reveals the effectiveness of messaging like 'prices will rise' for consumer offers. Nonprofits are encouraged to be transparent about rising costs in their appeals. Plus, enjoy a humorous take on sports, with Jay declaring baseball as possibly the most boring sport, while sharing funny tailgating stories.
16 snips
Aug 25, 2025 • 10min
SPECIAL SERIES ==> Landing Page Tips!! w/Ari Murray - Chief Growth Officer Sharma Brands<== | BATHROOM Break #70 COLLAB: The Marketing Millennials + Do This, Not That
Join experts as they uncover common landing page blunders that could be draining your conversions. Learn why mobile-first design is a must and how to effectively implement full-screen popups. Discover the power of two-step forms to gather data without hurting user experience. Listen in for fun trivia on half birthdays and the creative ways brands celebrate customer milestones. Plus, uncover the hidden dangers of certain widgets that could be sabotaging your marketing efforts!
8 snips
Aug 22, 2025 • 13min
BIG BOOST from Liking + Commenting on Your OWN Posts? + Jay Overshares!! 📈 Jay’s SCOOP | Ep. 399
Liking and commenting on your own social posts can boost engagement more than you think! Discover how stacking early likes with company pages creates instant social proof. A study shows a 40% lift in engagement from self-engagement strategies. Jay also shares why pinning your own comments on Instagram can increase comments by 20%. Additionally, he candidly discusses his personal journey with weight loss and mental health, adding a humorous touch to the conversation.
14 snips
Aug 19, 2025 • 34min
GARY VEE!! 🤯 Stupidest Marketing Move! ➕ How to WIN on Social! w/Gary Vaynerchuk | Ep. 398
In this conversation, marketing guru Gary Vaynerchuk shares his insights on the pitfalls of boosting underperforming ads, calling it the dumbest move in marketing. He emphasizes the importance of authenticity and the need to adapt to culture and audience interests. Gary critiques outdated attribution methods, arguing they obscure true branding efforts. He also highlights the power of niche passions over follower counts in today's media landscape. Plus, there’s some nostalgic Knicks talk that adds a personal touch to the marketing goldmine.
Aug 18, 2025 • 11min
SPECIAL SERIES ==> Skip the Rules, Land the Job 💼 <== | BATHROOM Break #69 COLLAB: The Marketing Millennials + Do This, Not That
Discover unconventional career strategies that can elevate your job prospects. Learn why omitting your graduation year from LinkedIn helps tackle age bias. Gain insights on the advantages of job hunting while employed, and why attending every interview is a must. Tailor your resume to get past initial screenings and use clever DM techniques to catch hiring managers' attention. Plus, find out how to leverage LinkedIn for insider info and build a powerful personal brand to enhance your career journey!
11 snips
Aug 15, 2025 • 12min
NEW! LinkedIn & Instagram SECRET Reach Boost!! 📈 Jay’s SCOOP | Ep. 396
Discover hidden tricks to supercharge your LinkedIn and Instagram presence! Jay unveils how achievement GIFs on LinkedIn can engage your network and reveals that Instagram favors posts created in its own app. Dive into strategies that boost email open rates by utilizing back-to-school themes. Plus, enjoy a light-hearted look at parenting challenges and the hilarious dynamics of everyday life. Stay ahead of the social media curve with these essential marketing insights!
10 snips
Aug 15, 2025 • 18min
SPECIAL GUEST!! CMO Thryv Tami Cannizzaro→ AI for Small Businesses! | Ep. 395
Tami Cannizzaro, CMO at Thryv and former executive at IBM and eBay, shares valuable insights on leveraging AI for small businesses. She discusses practical applications like AI-written responses to reviews that enhance customer trust. Tami explains the importance of a utility-first content strategy to simplify complex products. The conversation highlights how user-generated content boosts online visibility, and introduces upcoming tools like helper bots to streamline operations for busy owners.
7 snips
Aug 13, 2025 • 9min
NEW ChatGPT Game-Changing Tips!😳 Ask Us ANYTHING Ep. 393
Moving a kid into college sparks an insightful discussion on AI's role in marketing. Discover why no one is truly an AI expert and how that’s liberating. Learn about a hilarious product mix-up that turned into a viral marketing success for Celsius. Uncover 25 innovative marketing tactics that leverage the new ChatGPT-5 features, which were impossible with earlier versions. The hosts share practical strategies for staying ahead in an ever-evolving landscape without overwhelm.
7 snips
Aug 11, 2025 • 10min
SPECIAL SERIES == Failing Fast Is a Power Move 🔥 <== | BATHROOM Break #68 COLLAB: The Marketing Millennials + Do This, Not That
Failure is not the end, but a stepping stone to growth in marketing. Embracing setbacks can lead to innovative strategies, as analyzing past flops provides invaluable insights. The hosts stress the importance of documenting mistakes and sharing them openly, creating a culture that celebrates learning. They discuss the power of quickly abandoning unsuccessful campaigns to save resources. Personal stories of diet flops add humor, highlighting that even in personal pursuits, failure can lead to important revelations. This conversation reveals failure's essential role in driving success.
