Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
11 snips
Oct 31, 2025 • 9min
Ask Us ANYTHING: Stop Believing Your Inner Critic 🎯AND Best Movies Ever Ranking? | Ep. 439
Jay Schwedelson tackles the sneaky power of negative self-talk, revealing how it creeps into our minds and holds us back. He shares a hilarious trick to silence that inner critic using a bold nicknaming technique. Discover insights from UCLA research on self-doubt and its effects on our brains. Plus, Jay lightens the mood by sharing his ultimate movie favorites, including classics like Mean Girls and Rocky. Get ready to banish self-doubt and embrace your potential!
Oct 30, 2025 • 21min
Co-Founder Bizzabo! Connecting with People in an AI World w/ GUEST!! Alon Alroy Co-Founder & CMO | Ep. 438
In this engaging discussion, Alon Alroy, Co-founder and CMO of Bizzabo, shares insights from his journey in event technology. He argues that live events still excel in fostering connections, even in an AI-driven era. Alon emphasizes the power of micro-events, highlighting their affordability when partnered with others. He outlines strategies to maximize event ROI through effective pre, during, and post-activation techniques. Plus, he reveals how Bizzabo competes with giants by quickly addressing industry pain points.
8 snips
Oct 28, 2025 • 7min
What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + 👻Top Halloween Costumes! 👻TV Watching Update! 📬 | Ep. 437
Instagram's new Watch History tool will revolutionize how you find lost videos and settle arguments. Discover the secret to higher email open rates with a clever capitalization hack. OpenAI is rolling out project sharing, potentially shaking up Google’s dominance in collaboration tools. Plus, get the scoop on this week’s reality TV trends and questionable streaming choices. To top it off, find out which Halloween costumes are trending, including demon hunters and… the Lorax!
Oct 27, 2025 • 14min
SPECIAL SERIES ==> ChatGPT Atlas Browser Tips! AI Must Knows! <== | BATHROOM Break #79 COLLAB: The Marketing Millennials + Do This, Not That
Join Daniel Murray, host of The Marketing Millennials and a savvy marketing strategist, as he teams up with Jay Schwedelson to tackle the evolving landscape of AI browsers like Atlas and Comet. They dive into how these technologies are reshaping SEO and website design for both humans and AI. Discover tips on optimizing forms for AI agents, designing scannable sites for speed, and questioning the future of gated content. Plus, enjoy a light-hearted Halloween candy debate that adds a sweet twist to the conversation!
8 snips
Oct 24, 2025 • 10min
Ask Us ANYTHING: Love is Blind! 😂 Secrets to Nonprofit, Business, & Consumer Marketing! | Ep. 435
Join the laughter as Jay Schwedelson answers quirky questions while diving deep into marketing insights. Discover why first-person CTAs can boost nonprofit engagement by over 20% and how keeping email copy under 75 words captures attention. Learn the surprising statistic that using real human faces increases engagement by 38%. On a lighter note, Jay declares Love Is Blind Season 9 as the ultimate reality TV thrill, sharing his thoughts on its chaotic casting. Plus, hear his take on true crime and what it reveals about society.
8 snips
Oct 23, 2025 • 22min
💀LIQUID DEATH Founder+CEO!💀 GUEST!! Mike Cessario on Secrets to Content, Growth, and Marketing! | Ep. 434
Mike Cessario, Founder and CEO of Liquid Death, shares his journey from punk bands to revolutionizing beverage marketing. He explains how strategically choosing water as a product allowed them to stand out in a boring industry. Cessario emphasizes the importance of packaging as a competitive advantage and how they validated their brand via viral marketing before launching. He also discusses their entertainment-first approach to content, leveraging small bets and in-house production to drive engagement while navigating the challenges of AI in creativity.
5 snips
Oct 21, 2025 • 8min
What’s Up THIS WEEK: 25% Increase in EMAIL OPENS! And...Avoid doing this with AI! 📺 Nobody Wants This??📺| Ep. 433
October brings exciting marketing trends! Company-name personalization skyrockets B2B email open rates by over 30%. It's also time to shift your focus from Instagram posts to engaging reels, which dominate viewer reach. Learn when to strategically mention Black Friday to boost open rates. Plus, avoid common AI phrases that could be killing your content engagement. And for a laugh, tune in to hear about Kristen Bell's bizarre anniversary caption that might just blow your mind!
15 snips
Oct 20, 2025 • 13min
SPECIAL SERIES ==>Forget Content Calendars? Content Systems! <== | BATHROOM Break #78 COLLAB: The Marketing Millennials + Do This, Not That
Join Jay and Daniel as they share chaotic travel tales and delve into essential marketing strategies. They discuss the importance of organizing content with effective tagging systems and using Notion for a streamlined content library. Discover how modularizing marketing assets can enhance creativity and the benefits of including diverse perspectives in brainstorming sessions. Plus, find out why solo creators should prioritize dedicated content time and why oversized dogs on planes are a travel nightmare.
6 snips
Oct 17, 2025 • 12min
How to BEAT 95% of People WITHOUT Being a Genius ⚡ Jay’s SCOOP | Ep. 431
Jay Schwedelson transforms accountability into a superpower, explaining how small, consistent actions fuel immense career growth. He reveals his self-deprecating habit and how it sparked a crucial mindset shift. Discover the power of weekly rituals like newsletters and Slack updates to boost visibility and enhance skills. Jay also shares compelling stats on how most people quit too soon, stressing that showing up consistently is key to beating 95% of the competition, regardless of talent.
9 snips
Oct 16, 2025 • 19min
GUEST Webinar Success Secrets and REAL Lead Generation! w/CMO FloQast! [Industry Giant Accounting Platform] Ben Schechter!! 📈 Stop Counting Leads, Start Printing Pipeline | Ep. 430
Ben Schechter, CMO of FloQast and a marketing veteran from Box, Adobe, and RingCentral, shares invaluable insights on B2B demand generation. He highlights how B2C skills can fuel enterprise growth and discusses the enduring power of webinars for engagement and conversion. Ben breaks down the importance of engaging leads over sheer numbers and explains the balance of AEO experiments with SEO. He emphasizes the need to humanize the accounting sector through a distinct brand voice, making it relatable for consumers.
