Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Episodes
Mentioned books
5 snips
Jul 11, 2025 • 10min
I don’t love my job! 👀 Jay’s SCOOP | Ep. 375
Not loving your job might actually be healthier than you think! The myth of "do what you love" is debunked as Jay shares why this advice can be misleading. He emphasizes the importance of finding meaning in your work instead of chasing fleeting passions. Additionally, enjoy a humorous take on gym-goers and their quirky habits—from mirror flexing to forgotten hygiene—making the conversation both insightful and entertaining.
17 snips
Jul 11, 2025 • 25min
LINKEDIN Company Page Secrets! w/ #1 Expert Michelle J. Raymond 🧠 | Ep. 374
Michelle J. Raymond, founder of B2B Growth Co. and a LinkedIn growth strategist, reveals surprising truths about LinkedIn company pages. She explains how these often-overlooked pages can be a major opportunity for brands. Discover why impressions are dropping and how to create engaging content that resonates with your audience. Michelle shares her experience of taking a two-week break from posting, illustrating the importance of sustainability in content creation. Plus, she discusses potential alternatives if LinkedIn were to vanish!
Jul 9, 2025 • 10min
SECRETS of Letter Format Emails THAT WORK! 📩 Ask Us ANYTHING❓ | Ep. 373
Are your email results slipping? Discover why hybrid letter format emails may be the culprit and learn the secrets to crafting truly human messages that can boost reply rates by 600%! Lighten the mood with amusing anecdotes about TSA shoe policies and an airport loophole that makes having a Jack & Coke at 8:30 a.m. feel perfectly acceptable. This insightful discussion mixes marketing finesse with a touch of humor, inviting you to rethink your email strategies!
5 snips
Jul 7, 2025 • 9min
SPECIAL SERIES == Waitlists Aren’t Just for Hype 🧠 <== | BATHROOM Break #63 COLLAB: The Marketing Millennials + Do This, Not That
Waitlists are unveiled as powerful marketing tools, not just for trendy brands. The hosts highlight how they can test demand and build buzz effectively. They discuss the 'rolling thunder' strategy for launches and the real value of limited quantity offers. Jay shares a personal take on self-checkout woes and the absurdity of accumulating Lululemon hats. Plus, discover how waitlists can be used for events and to enhance customer engagement, showcasing that clever marketing doesn't have to sound gimmicky.
21 snips
Jul 6, 2025 • 25min
BONUS DROP! Amy Porterfield Shares Webinar Engagement SECRETS!| Ep. 371
In this engaging conversation, Amy Porterfield, a specialist in digital courses and online marketing, shares her secrets behind high-converting webinars and events. She reveals why the term 'webinar' could hurt your sign-ups, offering smarter alternatives. Amy highlights the effectiveness of immediate bonuses to increase attendance and why a week-long promotional window is optimal. She also discusses the advantages of smaller, focused events and how intentional audience reduction can drive revenue, proving that less can be more in engagement.
6 snips
Jul 4, 2025 • 12min
I am Failing! I stink at YouTube and so should you! + TV Shows I'm watching! Jay’s SCOOP | Ep. 370
Admitting failure can lead to powerful insights, especially in the world of YouTube. The rise of YouTube Shorts is set to change the digital landscape in the coming years. While many marketers churn out content without engaging, true growth comes from hands-on experience. On a lighter note, the speaker shares their love for historical dramas and reality TV, highlighting shows like 'The Gilded Age' and 'Love Island,' while reflecting on the joy of watching together as a family.
8 snips
Jul 4, 2025 • 19min
Facebook Secrets! w/Mari Smith 'Queen of Facebook' ‘Are Followers Dead’ 😳 | Ep. 369
Mari Smith, the 'Queen of Facebook' and renowned social media expert, drops powerful insights on the changing landscape of Facebook marketing. She boldly declares that 'followers are dead' while emphasizing engagement over numbers. Discover how the Meta algorithm favors video over static posts and why your personal profile might be your secret weapon. Learn about the magic of email lists, how to turn casual scrolls into leads, and the significant impact of Facebook groups. Get ready to rethink your social media strategy with Mari's actionable tips!
7 snips
Jul 2, 2025 • 12min
20% Increase! 'Inner Dialogue' marketing!🍏 I go to a Green Market! 🧼 Ask Us ANYTHING ❓❓ | Ep. 368
Explore the power of 'inner dialogue' in marketing, where calls to action resonate with what your audience truly thinks. Discover simple tweaks that can significantly boost click rates across various sectors, including nonprofits and B2B. Listen to amusing anecdotes about the quirky experiences at a green market, filled with skepticism over lavender goods and briny delights. Jay also humorously reflects on why certain marketing questions miss the mark, making it clear that genuine engagement is paramount for success.
Jun 30, 2025 • 9min
SPECIAL SERIES == Social Proof Trick For Increased Conversions! <== | BATHROOM Break #62 COLLAB: The Marketing Millennials + Do This, Not That
Unlock the power of testimonials with specific, standout examples that convert. Discover how authentic customer videos can outshine standard quotes every time. Learn why matching logos to your audience boosts credibility and drives action. Dive into the importance of tailored social proof and address the modern necessity of effective marketing communication. Plus, find out the clever ways to leverage customer experiences for enhanced engagement and trust!
5 snips
Jun 27, 2025 • 10min
Q4 & Holiday Marketing Starts NOW! 🎁⛄️ Jay’s SCOOP | Ep. 366
As summer heat wraps up, it's time for marketers to prep for the holiday season. Jay emphasizes that Q4 strategies need to start now, citing that 68% of B2B deals kick off in summer. He reveals fascinating stats: subject lines mentioning Q4 boost open rates, and social posts about it can enhance B2B engagement significantly. Meanwhile, he humorously touches on the explosion of quirky podcast topics. Plus, nostalgia creeps in with reflections on Melrose Place and its unexpected podcast spin-off!
