Do This, NOT That: Marketing Tips with Jay Schwedelson Co-Founder Bizzabo! Connecting with People in an AI World w/ GUEST!! Alon Alroy Co-Founder & CMO | Ep. 438
Oct 30, 2025
In this engaging discussion, Alon Alroy, Co-founder and CMO of Bizzabo, shares insights from his journey in event technology. He argues that live events still excel in fostering connections, even in an AI-driven era. Alon emphasizes the power of micro-events, highlighting their affordability when partnered with others. He outlines strategies to maximize event ROI through effective pre, during, and post-activation techniques. Plus, he reveals how Bizzabo competes with giants by quickly addressing industry pain points.
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Outsider Questions Reveal Event Problems
- Founders without industry background can ask naive questions that reveal real problems to solve.
- Alon Alroy credits interviewing hundreds of organizers to find product-market fit for Bizzabo.
AI Amplifies Need For Live Connection
- AI increases digital noise but also raises demand for real human connection at events.
- Alon Alroy says events are more important now because AI cannot replace in-person relationship building.
Start With Micro Events And Co-Partner
- Run micro events or dinners and be highly intentional about guest lists to control cost and impact.
- Partner with 3–4 complementary brands to split costs and share promotion for cheaper, easier-to-fill events.