Do This, NOT That: Marketing Tips with Jay Schwedelson What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + 👻Top Halloween Costumes! 👻TV Watching Update! 📬 | Ep. 437
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Oct 28, 2025 Instagram's new Watch History tool will revolutionize how you find lost videos and settle arguments. Discover the secret to higher email open rates with a clever capitalization hack. OpenAI is rolling out project sharing, potentially shaking up Google’s dominance in collaboration tools. Plus, get the scoop on this week’s reality TV trends and questionable streaming choices. To top it off, find out which Halloween costumes are trending, including demon hunters and… the Lorax!
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Instagram Adds 30-Day Watch History
- Instagram added a Watch History under Profile > Settings > Activity that shows videos you viewed in the last 30 days.
- Jay says this solves the common problem of losing a Reel in the scroll and could change how people revisit content.
Capitalize A Word Mid-Subject Line
- Try testing mid-subject-line capitalization by fully capitalizing a word in the middle of your subject line.
- Jay reports this increased B2B opens ~16% and consumer opens ~21% in recent tests.
ChatGPT Project Sharing Goes Wide
- OpenAI rolled out project sharing for all ChatGPT users, expanding collaboration beyond enterprise accounts.
- Jay frames this as a head-to-head move at Google Drive's document-sharing dominance.