Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==> Right Now! ‘Most’ = Massive Engagement Boost! Easy test to try!! <== | BATHROOM Break #81 COLLAB: The Marketing Millennials + Do This, Not That

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Nov 10, 2025
This discussion dives into the holiday marketing vibe, highlighting the power of the word 'most' to enhance engagement. From year-end roundups to nostalgic content strategies, the hosts explore what resonates with audiences. They also discuss how AI simplifies creating 'most' lists and how terms like 'most bought' can drive sales. Plus, there's some light-hearted banter about running habits and workout classes, adding a dash of humor to the insightful marketing tips.
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ANECDOTE

Jay's Slow Weekend Runs

  • Jay runs a three‑mile loop on weekends but goes so slow neighbors think he's walking.
  • He gets irritated when people call him a walker because he considers himself a runner.
ANECDOTE

Daniel's Short‑Lived Running Phase

  • Daniel had a running phase in 2019 where he chased a better 5K time but quit after getting bored.
  • He prefers sports like tennis because continuous running bores him.
ADVICE

Use “Most” To Amplify Year‑End Content

  • Use “most” in year‑end content to instantly boost engagement and clicks.
  • Package any roundup as “most” (most downloaded, most gifted) to amplify consumption.
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