Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
10 snips
Oct 14, 2025 • 11min
What’s Up THIS WEEK: AI Must Knows! 💀Emoji Secrets! 😦Netflix 'The Monster', and Sora 2! | Ep. 429
This week, dive into the spooky side of marketing with innovative AI insights from Microsoft. Discover how to optimize your website using clear Q&A formats and avoid hidden content pitfalls. Jay reveals the best Halloween email subject lines and top emojis that beat the classic pumpkin. He discusses YouTube's new feature for alternate video endings and gives his unfiltered thoughts on the controversial Netflix series, The Monster. Plus, a compelling recommendation for the Amanda Knox Hulu series rounds out the discussion!
7 snips
Oct 13, 2025 • 11min
SPECIAL SERIES ==> The Right Amount of Emails to Send! (Relevancy = Frequency)📬 <== | BATHROOM Break #77 COLLAB: The Marketing Millennials + Do This, Not That | 428
Many marketers are sending too few emails, which can hurt engagement. The hosts discuss how varying send times and using AI can improve audience reach. Unsubscribes can actually signal good relevance, not failure. They emphasize that more quality, personalized content leads to better inbox placement. Plus, some humorous insights on parenting and caffeine keep it light. Get ready to rethink your email strategy—frequency and relevancy are key!
8 snips
Oct 10, 2025 • 17min
StubHub Head of Social: How to Get the Coolest Job in Social 🎟️ w/Caity Bransby from StubHub! | Ep. 427
Caity Bransby, the Head of Social for StubHub, shares her journey from pitching her college's first Instagram account to leading social media for a major brand. She talks about the importance of moving quickly with cultural trends and keeping a creative grip on content rather than getting bogged down in meetings. Caity emphasizes posting consistently, prioritizing quality over quantity, and the power of active community management to engage fans. Her insights reveal how to build a successful career in social media while riding the wave of viral moments.
8 snips
Oct 9, 2025 • 21min
GUEST: How to Really Maximize Events 🤝 w/Bob Vaez CEO at EventMobi | Ep. 426
Bob Vaez, Founder and CEO of EventMobi, dives into maximizing event ROI beyond the show floor. He shares how to turn casual meetups into meaningful connections by suggesting attendees ask about dinner plans. The importance of prompt follow-ups on LinkedIn to cement new relationships is emphasized. Vaez also highlights the value of targeted pre-show emails for sponsors and discusses why badges are crucial for first impressions. His insights offer a fresh perspective on creating impactful event experiences and maintaining relationships long after the event.
15 snips
Oct 7, 2025 • 9min
What’s Up THIS WEEK: ChatGPT HUGE Change! 🐦 Threads Catching Up. 📊 3rd Grade Level Marketing Works! | Ep. 425
ChatGPT is transforming e-commerce with instant checkout via Stripe, posing a challenge to Google. Threads is surprisingly neck-and-neck with X in daily users, making it essential for marketers. The new Comet AI browser helps users save money by finding discounts seamlessly. A study reveals that simple, fifth-grade-level writing leads to significantly better conversion rates. Instagram is testing a shift to Reels as the main feed. Plus, there’s buzz around Cracker Barrel's logo drama, a Scrubs revival, and Robert Irwin's dance moves!
12 snips
Oct 6, 2025 • 11min
SPECIAL SERIES ==> Stop Posting! Comments Getting More Impressions Than Posts Now! <== | BATHROOM Break #76 COLLAB: The Marketing Millennials + Do This, Not That
Daniel Murray, founder of The Marketing Millennials, highlights innovative LinkedIn strategies that prioritize commenting over posting. He reveals how engaging with memes and images in comments can significantly boost visibility. Daniel also shares tips on using comments to test content ideas without the constraints of brand posting. The conversation takes a humorous turn as he and Jay Schwedelson swap parenting stories, showcasing their relatable awkward moments and insights into navigating both marketing and life.
12 snips
Oct 3, 2025 • 9min
No Date = No AI Love. The End of Evergreen Content! Jay’s SCOOP | Ep. 423
Marketing strategies are shifting dramatically in the age of AI. Evergreen content is no longer effective; instead, recency reigns supreme for SEO. Jay reveals how AI models prioritize fresh content, making stale pages virtually invisible. Simply adding a date to your titles can boost visibility by over 50%. He shares clever B2B and consumer content tips, like labeling reports with specific dates. Plus, he light-heartedly complains about neighbors decorating for Halloween too early, and teases a surprise guest at the upcoming conference!
7 snips
Oct 2, 2025 • 19min
1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 🚀 | Ep. 422
Braiden Shaw, an entrepreneurial financial educator and CEO of Amplify LLC, shares his inspiring journey from 2,000 to 1 million Instagram followers. He emphasizes sharing knowledge over gatekeeping and reveals his three-step ladder to financial freedom: tackling debt, building liquidity, and exploring private markets. Braiden also debunks the myth about paying off mortgages quickly, suggesting investing instead. He discusses his unique content strategy—focusing on education without selling for a year—to achieve viral growth. Tune in for practical tips and insights!
6 snips
Sep 30, 2025 • 8min
What’s Up THIS WEEK: Email News! Videos Down on LinkedIn? 🤡Golden Bachelor is a Clown! 🤡🤡 | Ep. 421
Snapchat revealed a staggering trillion selfies taken in a year, leaving Jay both amused and alarmed. He discusses October's prime time for gathering customer data, urging marketers to take action. Meanwhile, LinkedIn video views are on the decline, prompting a call for more diverse content. Europe's potential rule to set a minimum social media age sparks debate, and Jay humorously tackles the PR mess surrounding the Golden Bachelor, highlighting the chaos and public backlash.
7 snips
Sep 29, 2025 • 10min
SPECIAL SERIES ==> New Instagram ‘Must Knows’ and Changes! 📲 <== | BATHROOM Break #75 COLLAB: The Marketing Millennials + Do This, Not That
Discover travel hacks that will revolutionize your conference experience, including a carry-on only strategy and clever ways to dodge social events. Dive into Instagram's new features, like the controversial horizontal banner format and the ability to pin your own comments for added visibility. Learn why captions are becoming essential for SEO as hashtags lose their power. Plus, hear some passionate defense of Miami summers and the secret to increasing engagement with Instagram story replies. Fun and practical tips await!
