Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Episodes
Mentioned books
12 snips
Aug 8, 2025 • 11min
Does Bullying AI Work? + Jay's TV Recos!🤖 Jay’s SCOOP | Ep. 391
Jay Schwedelson reveals his surprising tactic of yelling at AI, thinking it might boost performance. He discusses Sergey Brin's controversial claim that threats improve AI results, but new research disagrees. Instead, frustration may lead users to provide more useful information. Jay's analogy likening AI to a doctor transforms how we should treat it for better outcomes. On the entertainment front, he shares thoughts on TV shows, questioning the future of the Bachelor franchise while recommending the UK version of Love is Blind.
7 snips
Aug 8, 2025 • 17min
You’re Doing Video Wrong... Here’s the Fix ⚠️ GUEST! Emmy-winner Tony Gnau | Ep. 390
Emmy-winner Tony Gnau, founder of T60 Health and author of "Lights, Camera, Impact," shares his insights on effective video marketing. He discusses how your smartphone can outperform older cameras and debunks myths about expensive gear. Tony emphasizes treating video as a core marketing strategy, not a side project. He also explains the balance between DIY video and when to hire professionals. Plus, he reveals how B-roll can enhance storytelling while questioning its necessity depending on context.
Aug 6, 2025 • 12min
NEW! Tariff Marketing Tips for B2B and Consumer! + Dating Advice 😬 | Ep. 389
Boston accents meet marketing strategies in a hilarious mix! Learn why tariff concerns still matter for your promotions and discover a sneaky email tactic boosting engagement. Jay also dives into dating advice, tackling everything from vague hangout proposals to the ex-following debate. His blunt takes provide both laughs and relatable insights. Get ready for marketing tips paired with unexpected relationship wisdom!
Aug 4, 2025 • 9min
SPECIAL SERIES == 💀 Templates Are Killing Your Marketing 🚫 <== | BATHROOM Break #67 COLLAB: The Marketing Millennials + Do This, Not That
Is reliance on marketing templates stifling creativity? Jay Schwedelson and Daniel Murray debate the pitfalls of these cookie-cutter solutions and how they can make brands invisible. Discover why custom styles are essential for capturing attention and how unpolished emails can outperform flashy designs. Plus, enjoy a light-hearted tangent about AI glasses and their potential. Break the mold and grab fresh marketing insights!
6 snips
Aug 1, 2025 • 10min
Secret to Closing Big Deals! 😮And why 1,000,000 Downloads Means Nothing! Jay’s SCOOP | Ep. 387
Discover why connecting with the right people matters more than chasing downloads. Jay Schwedelson reveals how inviting guests can enhance your networking and break cold-call barriers. He shares his secret sauce for landing big-name guests and reimagines content as a tool for building valuable relationships rather than just growing an audience. Plus, enjoy a hilarious tale of battling a pesky fly at home and get the scoop on an unmissable virtual email marketing conference on the horizon!
10 snips
Aug 1, 2025 • 21min
Ann Handley! AI and Creativity!🧠How Ann Handley Uses AI...| Ep. 386
Ann Handley, Chief Content Officer and bestselling author, dives into the nuances of AI's impact on creativity and writing. She discusses the pitfalls of early AI adoption and the importance of maintaining a human touch in marketing. Ann warns against content becoming dull due to over-reliance on AI and shares her thoughts on the rise of clichéd trigger words. Additionally, she introduces her 30-minute daily reading challenge as a means to rewire our brains and combat distractions. It's a compelling discussion about balancing technology with authentic expression!
Jul 30, 2025 • 11min
WRONG!😱AI Stats are Wrong - Here is how to FIX IT! + Guy's Trip Recap! - Ask Us ANYTHING❓ | Ep. 385
Ever been misled by AI stats? Learn the crucial prompt to verify accurate data and maintain your credibility. Jay shares a wild Vegas trip where the gang shifted from blackjack blues to craps triumphs, bonding over unexpected wins. From a stranger flipping a $100 chip to exhilarating rolls, the stories keep you entertained. Plus, don't miss the upcoming virtual email marketing conference. It's a blend of smart marketing tips and unforgettable adventures!
Jul 28, 2025 • 9min
SPECIAL SERIES == Are Followers Still a Thing? Let’s Get Real 🎯 <== | BATHROOM Break #66 COLLAB: The Marketing Millennials + Do This, Not That
Join the insightful banter as the hosts tackle the real reasons behind follower counts in marketing. They discuss the shift from quantity to quality, emphasizing genuine engagement over just numbers. Learn why social proof is still crucial and how ad credibility can be impacted by follower visibility. Discover how YouTube Shorts outperform traditional accounts, hinting at algorithm changes. Plus, discover fascinating strategies big brands use to expand their reach and avoid looking like a ghost town online!
9 snips
Jul 25, 2025 • 12min
Major Instagram + LinkedIn Changes! 👀 Jay’s SCOOP | Ep. 383
Instagram's new feature lets posts be searchable on Google, transforming how visibility works. Learn why those generic 'weekend vibes' captions might be hurting your reach. Plus, Jay reveals a no-cost LinkedIn growth hack that could double your audience effortlessly. Discover the power of a compelling newsletter title and how using video can enhance engagement. With a sprinkle of humor, Jay shares amusing tales from a recent guys' trip, making it both informative and entertaining.
5 snips
Jul 25, 2025 • 19min
Reclaim Your Day 90 Seconds at a Time ⏳ GUEST! Rebecca Shaddix | Ep. 382
Rebecca Shaddix, a Forbes contributor and leading force in UCLA's Women in Tech research, joins to share her unique approach to time management. She emphasizes reclaiming small moments—90 seconds at a time—to enhance productivity and well-being. Shaddix discusses the impact of micro moments on combating burnout, the pitfalls of frequent email checking, and her revitalizing two-minute actions to reset energy levels. Her practical tips and daily structure offer a refreshing take on effective time management, inspiring listeners to utilize brief intervals mindfully.
