Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Think First, Prompt Second 🤖 VP of Brand Shawn Perritt @Acquia | Ep. 365
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Jun 27, 2025 Shawn Perritt, VP of Brand Strategy and Creative at Acquia, shakes up the boring world of B2B marketing with vibrant insights. He emphasizes that brand budgets should never be an afterthought and warns that AI can lead to a 'high-def sea of sameness' if not used wisely. Perritt advocates for fostering human connections and creativity, declaring that the best ideas come from diverse experiences, not just Zoom meetings. He also highlights the forgotten 95% of potential buyers and the need for memorable branding through live events.
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B2B Is Really Business-to-Human
- B2B marketing is fundamentally about human connection, not just business.
- Emotional bonds matter even in regulated or 'boring' industries.
Creativity Needs a Workout Plan
- Develop creativity with a deliberate 'workout plan' like exercising a muscle.
- Get diverse experiences outside work to spark unique ideas and stand out.
Think First, Prompt AI Second
- Use AI as a tool, but layer original thinking on top to keep creativity unique.
- Always think first, prompt second when using AI for brand expression.