Shawn Perritt

Shawn Perritt, VP of Brand Strategy and Creative at Acquia, shakes up the boring world of B2B marketing with vibrant insights. He emphasizes that brand budgets should never be an afterthought and warns that AI can lead to a 'high-def sea of sameness' if not used wisely. Perritt advocates for fostering human connections and creativity, declaring that the best ideas come from diverse experiences, not just Zoom meetings. He also highlights the forgotten 95% of potential buyers and the need for memorable branding through live events.

Shawn Perritt, VP of Brand Strategy & Creative at Acquia, boasts 15+ years crafting creative strategies for top brands like Microsoft and Coca-Cola. He dives into the importance of B2B creativity that resonates emotionally to harness future opportunities. Shawn discusses leading Acquia’s rebranding and launching Acquia TV, aiming to humanize B2B marketing. He shares tips for gaining stakeholder trust at events, emphasizes protecting creative flow, and introduces a 'creative workout' to combat burnout. His insights highlight the bright future for in-house creative leadership.