Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold 3 Marketing Myths BUSTED! Quick WINS! 🔗 Jay’s SCOOP | Ep. 362
Jun 20, 2025
Jay Schwedelson takes on popular marketing myths that could be holding you back. Discover how posts with links on LinkedIn actually boost engagement and why resending emails isn’t spammy—it could increase clicks by 15%! He also sheds light on the power of content recycling, explaining that repeating successful posts is key to visibility. Plus, enjoy a quirky comparison of the pay jumps for Dallas Cowboys cheerleaders and reality stars, showcasing the wild side of compensation in entertainment!
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LinkedIn Links Boost Engagement
- Posts on LinkedIn with outbound links have 13% higher engagement and nearly 5% more views.
- The algorithm doesn't penalize links; user intention affects performance instead.
Resend Emails to Non-Openers
- Always resend emails to non-openers with a different subject line at a different time.
- This tactic boosts total clicks by 15% without hurting deliverability or increasing unsubscribes significantly.
Repeat Social Content Regularly
- Repost high-performing social content every six months to reach more followers.
- Most users see only 7-10% of your posts, so repetition is necessary, not lazy.