Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
Sep 26, 2025 • 10min
❤️How I Met My Wife❤️ Regret is Worse Than Failure!⏳ Jay’s SCOOP | Ep. 419
Jay Schwedelson shares a personal story about love and regret, illustrating how missing his chance with the love of his life taught him that regret is far heavier than failure. He recalls the sting of seeing her with someone else and the bold decision that changed everything. Highlighting that only ten seconds of bravery can prevent a lifetime of what-ifs, Jay emphasizes the importance of acting decisively in both business and life. His heartfelt and humorous insights inspire listeners to seize opportunities without hesitation.
10 snips
Sep 26, 2025 • 22min
GUEST: Why Every Company Needs an Event! w/Tahira Endean Head of Program IMEX | Ep. 418
In a lively discussion, Tahira Endean, Head of Programming at IMEX and author of 'Our KPI is Joy,' emphasizes the vital role events play in modern business. She reveals that just 10 minutes of in-person interaction can replace 64 emails, effectively building trust. Tahira also shares how memorable event experiences can enhance customer loyalty and drive growth. Additionally, she highlights how live events counteract AI’s tendency to create sameness, making real human connections more crucial than ever.
5 snips
Sep 24, 2025 • 8min
What’s Up THIS WEEK: Huge AI Google Update! Email Tactic Surging! 📺 TV Show News!! | Ep. 417
Google just integrated AI into Chrome's address bar, allowing users to get responses without leaving the browser. LinkedIn clarified that adding links doesn't hurt post performance, debunking common myths. Email marketing takes a turn with 'invitation' subject lines increasing open rates by 24-28% from October onwards. On the TV front, Jay shares his thoughts on popular shows like Love Is Blind and the recent cancellation of Outrageous Pumpkins.
8 snips
Sep 22, 2025 • 13min
SPECIAL SERIES ==> Quick Tips for Forms That Convert! <== | BATHROOM Break #74 COLLAB: The Marketing Millennials + Do This, Not That
Daniel Murray, host of The Marketing Millennials, shares his no-nonsense approach to form conversions amid humorous parenting tales. Discover how a no-scroll form can boost conversions by 60% and why two-step forms are the key to capturing emails effectively. They dive into the importance of quantifiable testimonials over generic praise and highlight actionable CTA texts that drive engagement. With small copy details like progress bars and time estimates, Daniel proves that even the tiniest changes can make a big difference in marketing.
8 snips
Sep 19, 2025 • 11min
Ask Us ANYTHING: 3 NEW ChatGPT Tricks! + 🫨Should Jay Move to Japan?🫨 | Ep. 415
Curious about AI? Discover clever tricks to avoid fake stats and get the most out of ChatGPT. Want better prompts? A simple phrase can change the game! Plus, dive into a quirky debate about Guam versus San Francisco, filled with surprising insights about Japanese culture. From advanced toilets to quirky vending machines, Jay shares why Japan could be the ultimate dream destination. It's an entertaining mix of marketing wisdom and unexpected travel musings!
Sep 19, 2025 • 22min
GUEST!! Marketing GIANT - Marcus Sheridan - Secret to INSTANT Customer Growth! | Ep. 414
Marketing giant Marcus Sheridan, known for his best-selling book and innovative frameworks, joins Jay for a deep dive into trust-building strategies. They discuss the importance of radical transparency and how obsessively answering customer questions can save a business. Marcus shares the four pillars of a trusted brand and emphasizes the significance of video content over traditional websites. Discover how pricing estimators can triple lead generation and why AI favors brands that are honest about costs and comparisons.
6 snips
Sep 17, 2025 • 8min
What’s Up THIS WEEK: 😳 Big Changes: LinkedIn & Instagram + 15% Email Trick! ➕ The Girlfriend on Prime - Good or Bad? | Ep. 413
LinkedIn unveils powerful new analytics tools that can amplify your content strategy. Instagram users can now pin their comments for better engagement. Jay reveals a simple email marketing hack to increase open rates by 15% without extra writing. The podcast also touches on the plummeting value of LaBubu toys while recommending 'The Girlfriend' on Prime for a binge-watch. Plus, there's a critique of the Netflix catfish documentary, ensuring listeners stay in the loop with entertaining insights!
Sep 15, 2025 • 13min
😂 SPECIAL==>Funniest, Sweating in a Waymo! ➕ Winning on Reddit 🚗 <== | BATHROOM Break #73 COLLAB: The Marketing Millennials + Do This, Not That
In a hilarious ride through a Waymo, Daniel Murray, host of The Marketing Millennials, and Jay Schwedelson dive into the untapped marketing treasure that is Reddit. They discuss how Reddit allows marketers to capture genuine conversations and trends, highlighting the need for authenticity. With tips on clever Google searches for Reddit threads, they demonstrate how to turn user-generated content into powerful marketing strategies. Plus, they explore the unexpected benefits of choosing Waymo over traditional rides. Humor meets insight in this engaging chat!
16 snips
Sep 12, 2025 • 12min
This is WORKING! Apple Mail Tip Nobody Knows Yet! 🤫🤫 The Bachelorette is From Secret Lives of Mormon Wives!?? Jay’s SCOOP | Ep. 411
Discover how Apple’s Mail app can transform your email strategy with priority placements that boost open rates by 28%. Learn the right tweaks for subject lines that get your promotions noticed, like using words such as 'confirmation' and 'approval.' Enjoy some humorous insights into marketing blunders, including the pitfalls of poorly placed QR codes. Plus, get the scoop on current pop culture with a look at reality TV's ups and downs and a candy trademark controversy, all while gearing up for an exciting virtual conference!
Sep 12, 2025 • 22min
AI is a Good for Humanity! w/USATODAY Best Selling Author! 🎯 Jeff Burningham | Ep. 410
In this engaging conversation, Jeff Burningham, a USATODAY Best Selling Author and serial entrepreneur, shares his refreshing optimism about AI. He discusses how AI can be a mirror for human transformation, pushing us to build deeper relationships and live more intentionally. Jeff's personal journey, including a pivotal trip to Varanasi, illustrates the importance of self-reflection. He advocates for stepping back from technology to foster creativity and argues that a wise humanity can harness AI for a hopeful, art-filled future.
