Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray break down a fast, effective social post tactic that drives engagement and helps you source incredible content collaborators—no matter your brand type or audience size.=================================================Best Moments:(01:36) What about you? Like, I never heard you I didn't even know you go to the beach.(02:46) It's doing a social post and asking for people to raise their hand to participate in your content.(03:33) The really key part is is getting people to tag other people.(04:30) It also have great community building and list building for you.(05:07) We're looking for new people to do come in our webinar as a guest.(05:55) It's project one to many because going DM to DM is really hard.(06:41) It's not even about having a big following.(07:29) The key is to ask people also to recommend other people.(07:50) Would Daniel Murray is he like, oh, there's a lazy river. I want to go in the lazy river?(08:36) Because you don't have to do anything, except once in a while you bump into a weird family.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don’t miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Discover three surprising marketing hacks to supercharge your engagement on social media and email! Learn how commenting on old LinkedIn posts can boost your profile views dramatically. Find out why sharing Instagram reels with unique notes can increase engagement by 40%. Plus, hear about the power of a personalized email subject line using just the recipient's first name. And don't miss the humorous tale of a spring break mix-up in Cancun, where a wild night leads to a chaotic hotel encounter!

Leigh King, Director of Special Projects and Events at the Council of Fashion Designers of America, shares her journey in the competitive fashion industry. She reveals the hustle behind breaking into fashion, from internships to vital networking. Behind the glamour of New York Fashion Week, Leigh highlights the logistical challenges of event planning, proving success is about more than just style. She also discusses the industry's efforts for a more inclusive Fashion Week and the dynamics of personal connections within the fashion world.

In this episode of Do This, Not That, host Jay Schwedelson answers a listener feeling stuck at work with real talk on job hunting while employed. Then he dishes out takes on upcoming reboots—from Smurfs to Scarlet Johansson vs. dinosaurs.=================================================Best Moments:(01:31) Don't quit your job until you have another one(02:25) Employed candidates get 3x more offers than unemployed ones(04:03) DM people for advice—not jobs—to start real conversations(05:02) Your next job just needs to suck less(07:05) Use PTO for free courses—add them to LinkedIn(09:34) Fantastic Four reboot might be the best superhero movie ever(10:55) Jurassic World again? Why are we doing this?=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don’t miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week.=================================================Best Moments:(00:31) Micro events in the summer is where it is at(01:20) 15-minute micro events have a 60% higher show up rate(02:03) LinkedIn desktop max video upload is 15 minutes(03:08) Instagram Live drop-off after 15 minutes is 70%(04:23) Holiday campaigns are launching now in June(05:11) OpenAI teams up with Apple’s former hardware design legend(06:41) AI pin device expected within 24 months(07:41) Jennifer Aniston producing 9 to 5 reboot, Dolly Parton won’t star but approves the script(08:30) Students lighting Chromebooks on fire for TikTok trend(09:13) Sprite launches “Sprite + Tea” based on viral social trend=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don’t miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Discover smart ways to analyze your competitors’ marketing without copying them. Learn how to use tools like SparkToro to find hidden influencers and SendView to identify competitor email platforms. Dive into ChatGPT for website marketing analysis and BuiltWith for tech stack insights. Unpack effective ad strategies with the Meta Ad Library and explore keyword analysis through SpyFu. Plus, enjoy some light-hearted banter about the charms and challenges of living in Miami!

In this discussion, Steffen Schebesta, Chairman of the Advisory Board at Brevo and co-founder of email marketing tool Newslayer 2 Go, shares his inspiring journey from teenage programmer to SaaS entrepreneur. He highlights the importance of starting small in niche markets and taking decisive action over excessive planning. Steffen also discusses the impact of AI on the SaaS landscape, emphasizing experimentation and adaptability. His motivating advice encourages aspiring founders to embrace their entrepreneurial ambitions and focus on customer loyalty.

Discover why the phrase 'steal this' is taking the marketing world by storm, with a stunning 35% boost in engagement! Learn how simple changes to call-to-actions can elevate your content strategy. Jay highlights the psychological power of generosity and transparency that makes audiences crave authentic interaction. He also humorously critiques overused phrases in social media that annoy him, advocating for genuine connections instead. Tune in for actionable insights that can reshape your approach to online marketing!

In this engaging discussion, Chris Carver, CEO of Sessionboard and expert in speaker management, reveals insights on the fading trend of faceless marketing. He dives into Google's E-E-A-T framework, emphasizing the value of real human speakers who bring expertise and trust that AI cannot replicate. With a surprising take on the necessity of brand ambassadors, Carver shares compelling stats about influencer marketing's effectiveness, particularly in B2B, and encourages even smaller companies to embrace this strategy for growth.

Hosts engage in a lively game before tackling the ever-pressing issue of emails landing in spam folders. They delve into strategies for improving email deliverability, emphasizing the importance of data quality and subscriber engagement. A crucial point is made about the risks of ignoring inactive subscribers. Myth-busting ensues regarding the need to only target engaged users. The spotlight then shifts to cold emailing, discussing its challenges and the necessity for authenticity in outreach. Tune in for actionable insights to keep your emails out of the junk!