Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
7 snips
Sep 10, 2025 • 12min
Ask Us ANYTHING!! 🧪How to Convince Your Boss to TEST! ➕Got Pooped on by a Bird 💩 | Ep. 409
Learn how to persuade your boss to embrace testing by framing it as an insurance policy against competition. Discover the concept of a 'laboratory environment' that eases the resistance to new strategies. Enjoy a funny tale about a bird dive-bombing during a shopping trip that leads to reflections on public etiquette, especially the art of returning shopping carts. Plus, get insights into using AI for competitive analysis that can convince executives of the need for innovation.
21 snips
Sep 8, 2025 • 11min
SPECIAL SERIES ==> Stop Freaking Out Over Unsubscribes 🚫 <== | BATHROOM Break #72 COLLAB: The Marketing Millennials + Do This, Not That
This podcast blends parenting and marketing with humor. The hosts share funny anecdotes about new fatherhood while tackling the stress of email unsubscribes, especially during the busy Q4 season. They discuss how AI impacts newsletter tone and how to keep subscribers engaged. Personal hygiene rules for baby visitors provide comic relief, reminding listeners of the chaos of parenthood. It's a chaotic yet reassuring mix of dad life and savvy marketing tips.
14 snips
Sep 5, 2025 • 11min
3 WORDS That Can BOOST Your Engagement 60% 🚀 Airport People Movers Are Not Rides! Jay’s SCOOP | Ep. 407
Discover how the first word of your subject line can dramatically influence engagement rates. Fresh data reveals the power of strategic word choices on platforms like LinkedIn and Instagram. Learn about compelling openers that boost responses, including surprising words that can increase email opens. Jay also discusses urgency tactics that drive sales emails effectively. Finally, find out why the first few seconds can make or break your audience engagement, using engaging analogies to illustrate key points.
12 snips
Sep 4, 2025 • 33min
👋 Pretty Little Marketer 600k Community! FOUNDER: Sophie Miller Unpacks the Blueprint to REAL Community!| Ep. 406
Sophie Miller, founder of Pretty Little Marketers, shares her journey of transforming a simple Instagram page into a thriving community of marketers. She reveals how a moment of overwhelm at university ignited her passion. Discover her secrets for leveraging LinkedIn effectively and the importance of creating a ‘shared space’ for community growth. Sophie also discusses her newsletter strategy, emphasizing curation over original content to keep readers engaged. A must-listen for anyone looking to build connections in the digital marketing world!
14 snips
Sep 3, 2025 • 11min
How to Spend $1000 to Massively Grow Your Email List! | Ep. 405
Discover how to supercharge your email list with just $1,000! Jay Schwedelson dives into effective social media strategies, advocating for Instagram Reels ads over LinkedIn. He explores Reddit's new lead generation options and how they can cut costs. On a lighter note, he shares his love for a Netflix sitcom that feels like a comforting escape, while also touching on the frustrations of streaming platforms and bad reality TV casting. This mix of actionable marketing tips and entertaining pop culture insights is not to be missed!
Sep 2, 2025 • 7min
What’s Up THIS WEEK: Reddit Ad NEWS! Bad TV! And more 😂 | Ep. 404
Exciting changes are afoot in the ad world with Reddit's new lead generation ads, allowing smoother conversions and better cost efficiency. Dive into the quirky realm of prediction markets where bets on celebrity engagements are the latest craze. Plus, discover the thrill of Peacock joining Amazon Prime and a guilty-pleasure TV show about plastic surgery reversals that will have you both intrigued and entertained. It's a whirlwind of marketing tips and pop culture insights!
8 snips
Sep 1, 2025 • 12min
SPECIAL SERIES ==> Public Speaking Secrets! (These WORK!) <== | BATHROOM Break #71 COLLAB: The Marketing Millennials + Do This, Not That
Public speaking can be both thrilling and nerve-wracking. Jay and Daniel share raw tips to prepare for any audience, from Zoom calls to large conferences. They discuss the importance of practicing in noisy environments and using word cues instead of rote memorization. The duo emphasizes avoiding boring agenda slides and trimming down talks to maintain engagement. Personal experiences with anxiety are shared, revealing unique ways to stay relaxed and energized before hitting the stage.
9 snips
Aug 29, 2025 • 23min
ULTIMATE LinkedIn & Threads Playbook w/ #1 Influencer Chase Dimond! 3.2 Million Followers on LinkedIn Shares his secrets! | Ep. 402
Chase Dimond, an e-commerce influencer and email marketing expert, dives into the secrets behind his incredible 3.2 million followers on LinkedIn. He discusses the power of posting frequency, revealing how three posts a day skyrocketed his following. Chase also highlights the importance of thematic company pages and repurposing viral content across platforms. Plus, he shares insights on the emerging platform Threads and why now is the time to get involved. Tune in for actionable strategies to boost your social media game!
16 snips
Aug 27, 2025 • 11min
🟡Top OFFERS Right Now! Business-Consumer-Non-Profit 🟡 Jay is Annoyed! Ask Us ANYTHING ❓ | Ep. 401
Discover why the typical tactics of urgency and discounts are falling flat this Q4. Learn how tweaks in B2B content can boost downloads significantly. Jay reveals the effectiveness of messaging like 'prices will rise' for consumer offers. Nonprofits are encouraged to be transparent about rising costs in their appeals. Plus, enjoy a humorous take on sports, with Jay declaring baseball as possibly the most boring sport, while sharing funny tailgating stories.
16 snips
Aug 25, 2025 • 10min
SPECIAL SERIES ==> Landing Page Tips!! w/Ari Murray - Chief Growth Officer Sharma Brands<== | BATHROOM Break #70 COLLAB: The Marketing Millennials + Do This, Not That
Join experts as they uncover common landing page blunders that could be draining your conversions. Learn why mobile-first design is a must and how to effectively implement full-screen popups. Discover the power of two-step forms to gather data without hurting user experience. Listen in for fun trivia on half birthdays and the creative ways brands celebrate customer milestones. Plus, uncover the hidden dangers of certain widgets that could be sabotaging your marketing efforts!
