Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Waitlists are unveiled as powerful marketing tools, not just for trendy brands. The hosts highlight how they can test demand and build buzz effectively. They discuss the 'rolling thunder' strategy for launches and the real value of limited quantity offers. Jay shares a personal take on self-checkout woes and the absurdity of accumulating Lululemon hats. Plus, discover how waitlists can be used for events and to enhance customer engagement, showcasing that clever marketing doesn't have to sound gimmicky.

In this engaging conversation, Amy Porterfield, a specialist in digital courses and online marketing, shares her secrets behind high-converting webinars and events. She reveals why the term 'webinar' could hurt your sign-ups, offering smarter alternatives. Amy highlights the effectiveness of immediate bonuses to increase attendance and why a week-long promotional window is optimal. She also discusses the advantages of smaller, focused events and how intentional audience reduction can drive revenue, proving that less can be more in engagement.

Admitting failure can lead to powerful insights, especially in the world of YouTube. The rise of YouTube Shorts is set to change the digital landscape in the coming years. While many marketers churn out content without engaging, true growth comes from hands-on experience. On a lighter note, the speaker shares their love for historical dramas and reality TV, highlighting shows like 'The Gilded Age' and 'Love Island,' while reflecting on the joy of watching together as a family.

Mari Smith, the 'Queen of Facebook' and renowned social media expert, drops powerful insights on the changing landscape of Facebook marketing. She boldly declares that 'followers are dead' while emphasizing engagement over numbers. Discover how the Meta algorithm favors video over static posts and why your personal profile might be your secret weapon. Learn about the magic of email lists, how to turn casual scrolls into leads, and the significant impact of Facebook groups. Get ready to rethink your social media strategy with Mari's actionable tips!

Explore the power of 'inner dialogue' in marketing, where calls to action resonate with what your audience truly thinks. Discover simple tweaks that can significantly boost click rates across various sectors, including nonprofits and B2B. Listen to amusing anecdotes about the quirky experiences at a green market, filled with skepticism over lavender goods and briny delights. Jay also humorously reflects on why certain marketing questions miss the mark, making it clear that genuine engagement is paramount for success.

Unlock the power of testimonials with specific, standout examples that convert. Discover how authentic customer videos can outshine standard quotes every time. Learn why matching logos to your audience boosts credibility and drives action. Dive into the importance of tailored social proof and address the modern necessity of effective marketing communication. Plus, find out the clever ways to leverage customer experiences for enhanced engagement and trust!

As summer heat wraps up, it's time for marketers to prep for the holiday season. Jay emphasizes that Q4 strategies need to start now, citing that 68% of B2B deals kick off in summer. He reveals fascinating stats: subject lines mentioning Q4 boost open rates, and social posts about it can enhance B2B engagement significantly. Meanwhile, he humorously touches on the explosion of quirky podcast topics. Plus, nostalgia creeps in with reflections on Melrose Place and its unexpected podcast spin-off!

Shawn Perritt, VP of Brand Strategy and Creative at Acquia, shakes up the boring world of B2B marketing with vibrant insights. He emphasizes that brand budgets should never be an afterthought and warns that AI can lead to a 'high-def sea of sameness' if not used wisely. Perritt advocates for fostering human connections and creativity, declaring that the best ideas come from diverse experiences, not just Zoom meetings. He also highlights the forgotten 95% of potential buyers and the need for memorable branding through live events.

Discover innovative strategies for generating high-intent leads that could change the game for your business. Learn how Prime Day can boost email open rates even if you’re not selling on Amazon, and explore B2B marketing tactics that tap into this shopping frenzy. Enjoy some quirky discussions, from the dangers of pool pee to the myths about spiders and sleep. Plus, find out how to create engaging content that attracts ready-to-buy customers, all while laughing at unexpected tangents!

A new special series is here, and yes, it’s short enough to fit between meetings—or bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this one’s all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with ChatGPT.Best Moments:(01:57) The easiest AI workflow for repurposing transcripts into 10+ pieces of content(04:05) How to test if your website is “answer engine optimized” for ChatGPT(05:35) Why checking the sources ChatGPT pulls in matters—and how to use them(06:08) Prompt jacking 101: reverse-engineer viral images and posts instantly(07:03) Daniel’s trick for writing headlines in the style of Ogilvy or Halbert(08:10) Yes, there’s an F1 movie and yes, Daniel is hypedFollow Daniel's show The Marketing Millennials and let them know on LinkedIn what topics you want next.Prompts from this episode:1. Podcast/Transcript Repurposing PromptDescribed by Daniel Murray:Upload your transcript to ChatGPT and prompt:“Act like [insert expert type—e.g., paid media strategist]. Based on this transcript, what are the top 5 takeaways that would matter most to someone in that role?”Then:“Format this into [a tweet thread / LinkedIn carousel / email / blog post, etc.].”2. Answer Engine Optimization (AEO) PromptDescribed by Jay Schwedelson:Start by asking ChatGPT:“I’m looking for the best software for [your industry/problem].”If your company doesn't show up in the answer, follow up with:“What prompt should I use to audit and optimize my website so that it becomes a top recommendation when someone asks that question?”Then feed it your URL and ask for specific improvements.3. Source Analysis PromptDaniel adds a follow-up idea:“Can you analyze the sources you used to generate this answer? Why were they selected, and what makes them authoritative?”This helps reverse-engineer the pages ChatGPT is favoring in its answers.4. Prompt Jacking / Image Reverse-Engineering PromptJay’s tip for swiping viral content:Screenshot a viral post or ad and upload it to ChatGPT (or another AI tool) with:“Reverse engineer this image. What prompt would generate something like this for my brand?”Customize the elements it gives you.5. Copywriter Style PromptDaniel’s favorite for headline writing:“Act like [David Ogilvy / Gary Halbert / Joseph Sugarman]. Write 10 headlines for this product in their style.”Or combine styles:“Mash up Ogilvy and Halbert and write variations in their tone.”Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma