Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold GUEST: SaaS Startup Advice You Wish You Had 💡 w/Steffen Schebesta, Brevo | Ep. 341
May 25, 2025
In this discussion, Steffen Schebesta, Chairman of the Advisory Board at Brevo and co-founder of email marketing tool Newslayer 2 Go, shares his inspiring journey from teenage programmer to SaaS entrepreneur. He highlights the importance of starting small in niche markets and taking decisive action over excessive planning. Steffen also discusses the impact of AI on the SaaS landscape, emphasizing experimentation and adaptability. His motivating advice encourages aspiring founders to embrace their entrepreneurial ambitions and focus on customer loyalty.
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Steffen's Early Programming Journey
- Steffen started programming as a teenager, influenced by his dad, a computer science professor.
- He co-founded an email marketing software company, Newsletter2Go, which grew to 80 employees and was sold in 2019.
Start Small, Focus on Business Model
- Just start your SaaS project without overthinking and figure things out along the way.
- Focus on a business model with recurring revenue and high customer retention for scalable growth.
Niche Market First Strategy
- Start in a small niche market and build a product customers truly love.
- Loyal customers in a niche make it easier to expand into bigger markets later.