Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

🚨 “Steal This” = 35% INCREASED Engagement! 💡 AND 4 People Who Annoy Me! Jay’s SCOOP | Ep. 340

6 snips
May 23, 2025
Discover why the phrase 'steal this' is taking the marketing world by storm, with a stunning 35% boost in engagement! Learn how simple changes to call-to-actions can elevate your content strategy. Jay highlights the psychological power of generosity and transparency that makes audiences crave authentic interaction. He also humorously critiques overused phrases in social media that annoy him, advocating for genuine connections instead. Tune in for actionable insights that can reshape your approach to online marketing!
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INSIGHT

Power of "Steal This" Marketing

  • Using "steal this" in marketing boosts engagement dramatically across emails, social posts, and content titles.
  • It leverages psychological triggers of permission and generosity, building trust and authority with audiences.
ADVICE

Use "Steal This" in CTAs

  • Use "steal this" in call-to-action buttons instead of boring phrases like "learn more" to boost click rates.
  • This approach applies across emails, social media, and B2B or consumer marketing for higher engagement.
INSIGHT

Psychology Behind "Steal This"

  • "Steal this" taps into permission giving the audience an easy yes and generosity, which increases perceived authority.
  • Giving away valuable content freely builds trust that leads to more engagement and business success.
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