In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using it can dramatically lift engagement—and how to apply it without sounding gimmicky.
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Best Moments:
(02:08) We want free stuff and we want BTS as the cool kids say
(03:17) Titles starting with “steal” have a 35% higher average engagement rate
(03:47) Subject lines with “steal” lift open rates 24% (consumer) and 28% (B2B)
(04:13) Call-to-action buttons should say “steal this strategy” instead of “learn more”
(04:33) “Steal this” content sees 40% more engagement in B2B, 80% in consumer
(05:03) “Steal this” taps into permission and generosity—two powerful psychological levers
(06:44) Repackage your best-performing content with “steal this” to make it hit again
(09:42) Not sure who needs to hear this…but don’t post that
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