Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold MY PATH: New York Fashion Week [CFDA] Event Lead ➡️ Leigh King | Ep. 344
May 30, 2025
Leigh King, Director of Special Projects and Events at the Council of Fashion Designers of America, shares her journey in the competitive fashion industry. She reveals the hustle behind breaking into fashion, from internships to vital networking. Behind the glamour of New York Fashion Week, Leigh highlights the logistical challenges of event planning, proving success is about more than just style. She also discusses the industry's efforts for a more inclusive Fashion Week and the dynamics of personal connections within the fashion world.
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Leigh King's Hustle Into Fashion
- Leigh King shared her journey from starting a fashion blog to landing internships and her first fashion job with Zach Posen.
- She leveraged connections, persistence, and internships over several years to break into the fashion industry.
Be Bold: DM for Opportunities
- Breaking into fashion requires assertiveness, networking, and sometimes direct messages to people on Instagram.
- Use modern tools boldly to connect with industry professionals and create opportunities.
Event Work: Mostly Behind Scenes
- Event production is mostly detailed, technical work with only a small glamorous part.
- The perceived glamour hides the reality of extensive planning and coordination work behind the scenes.