Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

SPECIAL SERIES == Top Free Marketing Tools! 🧠 Spy Like a Marketer 🕵️‍♀️ <== | BATHROOM Break #57 COLLAB: The Marketing Millennials + Do This, Not That

May 26, 2025
Discover smart ways to analyze your competitors’ marketing without copying them. Learn how to use tools like SparkToro to find hidden influencers and SendView to identify competitor email platforms. Dive into ChatGPT for website marketing analysis and BuiltWith for tech stack insights. Unpack effective ad strategies with the Meta Ad Library and explore keyword analysis through SpyFu. Plus, enjoy some light-hearted banter about the charms and challenges of living in Miami!
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ADVICE

Identify All Competitor Types

  • Identify your competitors as direct, category, and attention stealers to understand the market.
  • Use tools like SparkToro to discover hidden influencers and where your audience spends attention.
ADVICE

Use Free Tools to Spy

  • Use free tools like esp@sendview.io to identify competitors' email platforms by forwarding their emails.
  • Leverage ChatGPT to analyze competitor marketing strategies with website comparisons and summaries.
ADVICE

Explore Tech Stacks and Ads

  • Use BuiltWith to uncover competitors' website tech stacks and tools.
  • Explore ads on Meta Ad Library to find effective long-running campaigns to inspire your own ads.
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