In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors’ marketing strategies. They break down free tools and real tactics you can use today—without ever copying your rivals.
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Best Moments:
(01:29) Understanding how to reverse engineer competitors' marketing strategies
(01:53) Identifying different types of competitors: direct, category, and attention stealers
(02:45) Using SparkToro to discover hidden influencers your audience follows
(03:41) How to determine what email platform competitors are using (esp@sendview.io)
(04:15) Leveraging ChatGPT to analyze marketing strategies on different websites
(04:43) Using BuiltWith to see competitors' tech stacks and website tools
(05:14) Analyzing successful ads with Meta Ad Library
(06:05) Exploring competitor keywords and ads with SpyFu
(06:28) Experiencing competitors' marketing funnels firsthand
(07:40) Brief discussion about living in Miami and dealing with hurricanes and heat
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