Do This, NOT That: Marketing Tips with Jay Schwedelson What’s Up THIS WEEK: Micro Events WIN Summer 🧃+ TikTok Trends GONE WRONG 😱 | Ep. 343
In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week.
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Best Moments:
(00:31) Micro events in the summer is where it is at
(01:20) 15-minute micro events have a 60% higher show up rate
(02:03) LinkedIn desktop max video upload is 15 minutes
(03:08) Instagram Live drop-off after 15 minutes is 70%
(04:23) Holiday campaigns are launching now in June
(05:11) OpenAI teams up with Apple’s former hardware design legend
(06:41) AI pin device expected within 24 months
(07:41) Jennifer Aniston producing 9 to 5 reboot, Dolly Parton won’t star but approves the script
(08:30) Students lighting Chromebooks on fire for TikTok trend
(09:13) Sprite launches “Sprite + Tea” based on viral social trend
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