Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
8 snips
Aug 22, 2025 • 13min
BIG BOOST from Liking + Commenting on Your OWN Posts? + Jay Overshares!! 📈 Jay’s SCOOP | Ep. 399
Liking and commenting on your own social posts can boost engagement more than you think! Discover how stacking early likes with company pages creates instant social proof. A study shows a 40% lift in engagement from self-engagement strategies. Jay also shares why pinning your own comments on Instagram can increase comments by 20%. Additionally, he candidly discusses his personal journey with weight loss and mental health, adding a humorous touch to the conversation.
14 snips
Aug 19, 2025 • 34min
GARY VEE!! 🤯 Stupidest Marketing Move! ➕ How to WIN on Social! w/Gary Vaynerchuk | Ep. 398
In this conversation, marketing guru Gary Vaynerchuk shares his insights on the pitfalls of boosting underperforming ads, calling it the dumbest move in marketing. He emphasizes the importance of authenticity and the need to adapt to culture and audience interests. Gary critiques outdated attribution methods, arguing they obscure true branding efforts. He also highlights the power of niche passions over follower counts in today's media landscape. Plus, there’s some nostalgic Knicks talk that adds a personal touch to the marketing goldmine.
Aug 18, 2025 • 11min
SPECIAL SERIES ==> Skip the Rules, Land the Job 💼 <== | BATHROOM Break #69 COLLAB: The Marketing Millennials + Do This, Not That
Discover unconventional career strategies that can elevate your job prospects. Learn why omitting your graduation year from LinkedIn helps tackle age bias. Gain insights on the advantages of job hunting while employed, and why attending every interview is a must. Tailor your resume to get past initial screenings and use clever DM techniques to catch hiring managers' attention. Plus, find out how to leverage LinkedIn for insider info and build a powerful personal brand to enhance your career journey!
11 snips
Aug 15, 2025 • 12min
NEW! LinkedIn & Instagram SECRET Reach Boost!! 📈 Jay’s SCOOP | Ep. 396
Discover hidden tricks to supercharge your LinkedIn and Instagram presence! Jay unveils how achievement GIFs on LinkedIn can engage your network and reveals that Instagram favors posts created in its own app. Dive into strategies that boost email open rates by utilizing back-to-school themes. Plus, enjoy a light-hearted look at parenting challenges and the hilarious dynamics of everyday life. Stay ahead of the social media curve with these essential marketing insights!
10 snips
Aug 15, 2025 • 18min
SPECIAL GUEST!! CMO Thryv Tami Cannizzaro→ AI for Small Businesses! | Ep. 395
Tami Cannizzaro, CMO at Thryv and former executive at IBM and eBay, shares valuable insights on leveraging AI for small businesses. She discusses practical applications like AI-written responses to reviews that enhance customer trust. Tami explains the importance of a utility-first content strategy to simplify complex products. The conversation highlights how user-generated content boosts online visibility, and introduces upcoming tools like helper bots to streamline operations for busy owners.
7 snips
Aug 13, 2025 • 9min
NEW ChatGPT Game-Changing Tips!😳 Ask Us ANYTHING Ep. 393
Moving a kid into college sparks an insightful discussion on AI's role in marketing. Discover why no one is truly an AI expert and how that’s liberating. Learn about a hilarious product mix-up that turned into a viral marketing success for Celsius. Uncover 25 innovative marketing tactics that leverage the new ChatGPT-5 features, which were impossible with earlier versions. The hosts share practical strategies for staying ahead in an ever-evolving landscape without overwhelm.
7 snips
Aug 11, 2025 • 10min
SPECIAL SERIES == Failing Fast Is a Power Move 🔥 <== | BATHROOM Break #68 COLLAB: The Marketing Millennials + Do This, Not That
Failure is not the end, but a stepping stone to growth in marketing. Embracing setbacks can lead to innovative strategies, as analyzing past flops provides invaluable insights. The hosts stress the importance of documenting mistakes and sharing them openly, creating a culture that celebrates learning. They discuss the power of quickly abandoning unsuccessful campaigns to save resources. Personal stories of diet flops add humor, highlighting that even in personal pursuits, failure can lead to important revelations. This conversation reveals failure's essential role in driving success.
12 snips
Aug 8, 2025 • 11min
Does Bullying AI Work? + Jay's TV Recos!🤖 Jay’s SCOOP | Ep. 391
Jay Schwedelson reveals his surprising tactic of yelling at AI, thinking it might boost performance. He discusses Sergey Brin's controversial claim that threats improve AI results, but new research disagrees. Instead, frustration may lead users to provide more useful information. Jay's analogy likening AI to a doctor transforms how we should treat it for better outcomes. On the entertainment front, he shares thoughts on TV shows, questioning the future of the Bachelor franchise while recommending the UK version of Love is Blind.
7 snips
Aug 8, 2025 • 17min
You’re Doing Video Wrong... Here’s the Fix ⚠️ GUEST! Emmy-winner Tony Gnau | Ep. 390
Emmy-winner Tony Gnau, founder of T60 Health and author of "Lights, Camera, Impact," shares his insights on effective video marketing. He discusses how your smartphone can outperform older cameras and debunks myths about expensive gear. Tony emphasizes treating video as a core marketing strategy, not a side project. He also explains the balance between DIY video and when to hire professionals. Plus, he reveals how B-roll can enhance storytelling while questioning its necessity depending on context.
Aug 6, 2025 • 12min
NEW! Tariff Marketing Tips for B2B and Consumer! + Dating Advice 😬 | Ep. 389
Boston accents meet marketing strategies in a hilarious mix! Learn why tariff concerns still matter for your promotions and discover a sneaky email tactic boosting engagement. Jay also dives into dating advice, tackling everything from vague hangout proposals to the ex-following debate. His blunt takes provide both laughs and relatable insights. Get ready for marketing tips paired with unexpected relationship wisdom!
