Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
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Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
Aug 4, 2025 • 9min
SPECIAL SERIES == 💀 Templates Are Killing Your Marketing 🚫 <== | BATHROOM Break #67 COLLAB: The Marketing Millennials + Do This, Not That
Is reliance on marketing templates stifling creativity? Jay Schwedelson and Daniel Murray debate the pitfalls of these cookie-cutter solutions and how they can make brands invisible. Discover why custom styles are essential for capturing attention and how unpolished emails can outperform flashy designs. Plus, enjoy a light-hearted tangent about AI glasses and their potential. Break the mold and grab fresh marketing insights!
6 snips
Aug 1, 2025 • 10min
Secret to Closing Big Deals! 😮And why 1,000,000 Downloads Means Nothing! Jay’s SCOOP | Ep. 387
Discover why connecting with the right people matters more than chasing downloads. Jay Schwedelson reveals how inviting guests can enhance your networking and break cold-call barriers. He shares his secret sauce for landing big-name guests and reimagines content as a tool for building valuable relationships rather than just growing an audience. Plus, enjoy a hilarious tale of battling a pesky fly at home and get the scoop on an unmissable virtual email marketing conference on the horizon!
10 snips
Aug 1, 2025 • 21min
Ann Handley! AI and Creativity!🧠How Ann Handley Uses AI...| Ep. 386
Ann Handley, Chief Content Officer and bestselling author, dives into the nuances of AI's impact on creativity and writing. She discusses the pitfalls of early AI adoption and the importance of maintaining a human touch in marketing. Ann warns against content becoming dull due to over-reliance on AI and shares her thoughts on the rise of clichéd trigger words. Additionally, she introduces her 30-minute daily reading challenge as a means to rewire our brains and combat distractions. It's a compelling discussion about balancing technology with authentic expression!
Jul 30, 2025 • 11min
WRONG!😱AI Stats are Wrong - Here is how to FIX IT! + Guy's Trip Recap! - Ask Us ANYTHING❓ | Ep. 385
Ever been misled by AI stats? Learn the crucial prompt to verify accurate data and maintain your credibility. Jay shares a wild Vegas trip where the gang shifted from blackjack blues to craps triumphs, bonding over unexpected wins. From a stranger flipping a $100 chip to exhilarating rolls, the stories keep you entertained. Plus, don't miss the upcoming virtual email marketing conference. It's a blend of smart marketing tips and unforgettable adventures!
Jul 28, 2025 • 9min
SPECIAL SERIES == Are Followers Still a Thing? Let’s Get Real 🎯 <== | BATHROOM Break #66 COLLAB: The Marketing Millennials + Do This, Not That
Join the insightful banter as the hosts tackle the real reasons behind follower counts in marketing. They discuss the shift from quantity to quality, emphasizing genuine engagement over just numbers. Learn why social proof is still crucial and how ad credibility can be impacted by follower visibility. Discover how YouTube Shorts outperform traditional accounts, hinting at algorithm changes. Plus, discover fascinating strategies big brands use to expand their reach and avoid looking like a ghost town online!
9 snips
Jul 25, 2025 • 12min
Major Instagram + LinkedIn Changes! 👀 Jay’s SCOOP | Ep. 383
Instagram's new feature lets posts be searchable on Google, transforming how visibility works. Learn why those generic 'weekend vibes' captions might be hurting your reach. Plus, Jay reveals a no-cost LinkedIn growth hack that could double your audience effortlessly. Discover the power of a compelling newsletter title and how using video can enhance engagement. With a sprinkle of humor, Jay shares amusing tales from a recent guys' trip, making it both informative and entertaining.
5 snips
Jul 25, 2025 • 19min
Reclaim Your Day 90 Seconds at a Time ⏳ GUEST! Rebecca Shaddix | Ep. 382
Rebecca Shaddix, a Forbes contributor and leading force in UCLA's Women in Tech research, joins to share her unique approach to time management. She emphasizes reclaiming small moments—90 seconds at a time—to enhance productivity and well-being. Shaddix discusses the impact of micro moments on combating burnout, the pitfalls of frequent email checking, and her revitalizing two-minute actions to reset energy levels. Her practical tips and daily structure offer a refreshing take on effective time management, inspiring listeners to utilize brief intervals mindfully.
10 snips
Jul 22, 2025 • 10min
50% Increase for Content or Product launch! + Coldplay 'Kiss Cam' Update!🤯Ask Us ANYTHING❓ | Ep. 381
Discover how a simple mindset shift can dramatically boost your product launch success! Learn the psychology trick that creates instant urgency, and get insights on cleverly incentivizing early buyers. The hosts also dive into the bizarre Coldplay kiss cam incident, revealing wild statistics and how brands capitalized on the viral moment. Get ready for a fresh take on effective marketing strategies that can lead to a 50% increase in conversions, whether through email, social media, or even SMS!
12 snips
Jul 21, 2025 • 11min
SPECIAL SERIES == The MEME PLAYBOOK You Didn’t Know You Needed 💡 <== | BATHROOM Break #65 COLLAB: The Marketing Millennials + Do This, Not That
Daniel Murray from The Marketing Millennials joins to unveil the secret power of memes in marketing. They discuss how memes can communicate empathy and resonate with audiences, making them a potent advertising tool. Jay shares a humorous condiment story to set the stage while Daniel explains why memes are the universal language of the internet. They reveal strategies to create effective, copyright-safe memes that drive engagement and even outperform traditional ads. Plus, get insider tips on maximizing reach without risking content penalties!
5 snips
Jul 18, 2025 • 11min
I Uploaded My Brain into ChatGPT 🤯 Jay’s SCOOP | Ep. 379
Discover how to create your own custom GPT in under 10 minutes, transforming your content chaos into a streamlined idea engine. Jay Schwedelson shares his experience of using this tool to boost productivity without the headache of complex tech tutorials. He discusses funny moments from an annual guys trip and the humorous challenges of aging in the nightlife scene. Plus, Jay candidly reflects on the absurdities of clubbing and invites listeners to engage on upcoming marketing events.
