Dive into the world of domain frequency and its game-changing role in marketing effectiveness. Discover how analysis can reveal key insights and enhance your database management. Jay shares tips on identifying throwaway email addresses and emphasizes its importance for both B2B and consumer marketers. The discussion takes a lighter turn as personal anecdotes about social anxiety and name struggles bring humor and relatability, inviting listeners to engage and reflect.

Beth O’Malley, the award-winning founder of Astral Digital, dives into the essentials of effective email marketing. She outlines crucial steps for auditing email programs and highlights common industry mistakes that companies make. Beth stresses the importance of understanding the technology behind email marketing and shares how purging old contacts can lead to significant cost savings. Additionally, she introduces the Certified Guru certification program designed to elevate email marketing skills, encouraging professionals to enhance their strategies.

Discover the unexpected effectiveness of Facebook for B2B lead generation. Explore LinkedIn's unique advantages for consumer marketing. Enjoy personal anecdotes from the host's early job at The Limited. Engage with listener questions in a rapid-fire Q&A, bringing you valuable insights and marketing strategies. Tune in for a delightful mix of professional tips and laughter!

This week dives into Perrier's challenge with contamination and Qantas Airlines' in-flight entertainment blunder, showcasing how crises shape brand perception. Discover Pinterest's predictions for 2024 Halloween trends and how emojis can enhance email subject lines. The introduction of LinkedIn's intriguing game, Tango, adds a fun twist to marketing discussions, emphasizing the need to stay updated with trends. Get ready for some entertaining insights and valuable tips that can elevate your marketing strategies!

Dive into the world of marketing as the hosts explore the power of data in crafting effective content. Discover the strategy behind creating shareable, bite-sized pieces that engage audiences. They blend personal anecdotes, discussing fitness challenges and travel experiences, while emphasizing the joy of connecting with your audience. Learn how authentic storytelling enhances marketing messages, all wrapped in a humorous and entertaining conversation.

The host delves into the surprising benefits of sending more emails for better marketing impact. He shares compelling statistics showing how increased frequency can boost engagement and open rates. Personalization and segmentation are highlighted as key methods for maintaining relevancy. On a lighter note, listeners are treated to a humorous take on the challenges of Halloween candy distribution, emphasizing the joys of classic treats over healthier choices. Get ready for some eye-opening insights and laughs!

Micki Howl, Chief Revenue Officer of Marigold, shares her unique journey from reality TV to marketing. She dives into the essentials of relationship marketing, emphasizing the need for personalization over traditional loyalty programs. Micki discusses insights from a brand ranking report, revealing how trust influences consumer spending, especially in unexpected sectors. She also highlights the power of SMS and email in fostering consumer connections, and provides actionable steps for brands to better engage customers. Don't miss her sneak peek into the upcoming Guru Conference!

Dive into creative tips for boosting your LinkedIn following by optimizing your experience section. Discover a clever way to reconnect with forgotten contacts on the platform. The host shares quirky personal anecdotes while answering listener questions, adding a touch of humor. Plus, get insights on brand loyalty marketing and enjoy a lighthearted discussion about TV shows. This blend of marketing strategies and personal stories makes for an entertaining and informative listen!

Gen Z is turning their backs on Instagram, with new research highlighting their least favorite platforms. Halloween marketing strategies are on the rise, with businesses tapping into seasonal engagement. Popular 2023 costumes range from classics like Beetlejuice to trendy characters like Deadpool. The head of Instagram teases a potential 'following only' feed, stirring up buzz. Plus, a fun take on Halloween costume creativity promises laughs and inspiration. Don't miss the upcoming virtual marketing conference!

Hosts dive into the critical need for focused marketing on specific social media platforms. They discuss strategies for platform expansion, particularly moving from LinkedIn to Instagram. The conversation emphasizes customizing content for each platform to boost engagement and brand visibility. They also explore the potential pitfalls of posting identical content everywhere, warning about the negative impact of poor management. Plus, some light-hearted banter about TV shows adds a fun twist!