Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this engaging discussion, Nancy Harhut, co-founder of HPT Marketing and bestselling author, dives deep into the world of behavioral science in marketing. She explains how autonomy bias empowers consumers and can boost response rates. The 'But You Are Free' technique proves to be a game-changer, potentially doubling responses. Nancy also explores the psychological impacts of price positioning and how even subtle changes can influence consumer perception. Her insights reveal the hidden power of behavioral tactics in everyday marketing.

Hosts dive into the myths surrounding email platform switching and whether it truly improves deliverability. They humorously compare email practices to past fashion trends while emphasizing the importance of platform functionality tailored to specific industries. A significant takeaway is that bad practices often follow you, regardless of the platform. Tips include leveraging existing capabilities and the intricacies of managing IP addresses during transitions. It's a candid discussion on overcoming challenges in email marketing.

In a lively Q&A session, clever marketing strategies for win-back email campaigns take center stage. Experts reveal that win-back efforts should begin well before a year of inactivity. They share a timeline of tactics for reconnecting with disengaged users, highlighting the significance of urgency. Transitioning to lighter fare, the hosts recommend entertaining TV shows, showcasing their humorous takes on reality series. The discussion seamlessly blends practical advice with fun pop culture insights.

This week dives into Meta's bold pivot toward AI-generated ads, showcasing how businesses can harness this technology for better marketing. Discover why May is the perfect month to spice up email subject lines with emojis. The discussion also highlights the controversial MovieMate initiative, encouraging phone usage in theaters, and the bizarre TikTok trend of 'Dinosaur Time' promoting eccentric veggie consumption. Plus, a personal rant about Blake Lively's latest film adds a touch of humor!

Hosts dive into the changing social media landscape, emphasizing quality content over follower count. They share hilarious personal anecdotes, including a colonoscopy story that ties into their marketing tips. Learn about optimizing content for platforms like TikTok, Instagram, and Reddit. Budgeting for ad testing is crucial, along with strategies to boost successful posts. Discover how even small audiences can lead to significant engagement through creative storytelling. Expect insights on TikTok trends and relatable family humor!

Brian Minick, COO of ZeroBounce and expert in email validation, joins the discussion to tackle the often-misunderstood world of spam traps. He explains the different types of spam traps, including pristine and recycled traps, which can wreak havoc on email deliverability. Brian emphasizes the importance of regular email list validation, especially when switching email service providers. The conversation also highlights the need for collaboration between sales and marketing teams to maintain clean data and improve communication for successful email campaigns.

Discover how economic uncertainty shapes marketing strategies. Learn about shifts in consumer behavior, where price takes precedence over brand loyalty. Jay reveals effective tactics like utilizing pop-ups and engaging content on social media. Get tips on crafting compelling emails with powerful subject lines and CTAs. Plus, enjoy a fun segment that mixes marketing advice with humorous dating insights from listeners. This blend of actionable tips and lighthearted conversation makes for an engaging listen!

Robby Keller, the marketing lead at Dixxon Flannel Company, shares his journey from fashion school to mastering direct-to-consumer marketing. He discusses the power of split testing to lower acquisition costs, emphasizing tailored strategies for different platforms. The conversation takes a fun turn with a game comparing email, search, and social marketing. Robby also reflects on his skateboarding past and the importance of brand identity and inclusivity in marketing. Listeners will gain valuable insights into effective marketing tactics and personal branding.

In this Ask Us Anything episode of Do This, Not That, host Jay Schwedelson fields two listener questions—one marketing, one personal. Learn his go-to words for killer preheaders, why you might skip a preheader altogether, and how Nicole Kidman beat out The Rock, Jason Bateman, and Paris Hilton for the Guru Conference stage.=================================================================Best Moments:(01:21) Dave from Rochester asks about email preheaders and their importance(01:56) What preheaders are and why they’re valuable real estate(03:15) The three magic words for preheaders: AND, BUT, PLUS(04:41) Emojis in preheaders—the “bookend emoji” trick(05:57) Testing emails with no preheader for visual differentiation(06:44) Addressing Apple iOS 18 preheader changes (and why not to worry)(07:31) Nancy from Iowa asks about Nicole Kidman speaking at Guru Conference(08:08) Behind-the-scenes look at the celebrity selection process(09:06) Other stars considered: The Rock, Jason Bateman, Paris Hilton=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don’t miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

Discover the buzz around Meta's new Edits app, designed to revolutionize content creation across platforms. Learn how the landscape for webinars has shifted dramatically, with a drop in on-demand availability pushing marketers to focus on live engagement. Plus, get the scoop on TikTok's viral 'I'm So Hungry Challenge' and what it means for audience connection. This week is all about adapting to trends that drive engagement and keep content fresh!