Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold ⚠️Economic Uncertainty =💸Marketing Opportunity (If You Do This) Jay’s SCOOP | Ep.322
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May 2, 2025 Discover how economic uncertainty shapes marketing strategies. Learn about shifts in consumer behavior, where price takes precedence over brand loyalty. Jay reveals effective tactics like utilizing pop-ups and engaging content on social media. Get tips on crafting compelling emails with powerful subject lines and CTAs. Plus, enjoy a fun segment that mixes marketing advice with humorous dating insights from listeners. This blend of actionable tips and lighthearted conversation makes for an engaging listen!
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Price Beats Loyalty Now
- Over 91% of people are aware of tariffs and economic uncertainty, while only 6% are unconcerned about it. - Price has now become a stronger motivator than brand loyalty for over half of consumers and business decision makers.
Use Pop-Ups for Discounts
- Use pop-ups on your pricing or business site to offer discounts in exchange for email or text opt-ins. - Willingness to opt in has risen from 24% to 43%, making pop-ups highly effective right now.
Open Emails With Pricing Phrases
- Start your email subject lines with phrases emphasizing pricing and certainty, like "Price Transparency" or "No Surprises." - This strategy boosts open rates over 15% by directly addressing consumers' pricing concerns.