In this episode of the Do This, Not That podcast, host Jay Schwedelson explores specific marketing tactics that are particularly effective in the current climate of economic uncertainty. He discusses shifts in consumer behavior, emphasizing the importance of adapting marketing strategies to meet evolving expectations. Jay shares compelling statistics and actionable insights to help marketers engage effectively with their audiences through pricing, communication methods, and understanding consumer psychology.
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Best Moments
00:31 - Current Consumer Sentiment: Overview of consumer awareness and concerns.
02:58 - Effective Marketing Tactics: Insights on utilizing popups and pricing strategies.
05:25 - Email Marketing Strategies: Discussing effective subject lines and CTAs.
06:59 - Engaging with Social Media: Importance of polls and engaging content.
08:10 - Brand Campaign Examples: Highlighting successful tactics from major brands.
09:30 - Fun Segment: Rapid-fire dating advice round-up from listener questions.
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