Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

[Limited Series]🥫SPAMAGEDDON🥫Will Switching Email Platforms Help or Hurt? Ep. 327

6 snips
May 8, 2025
Hosts dive into the myths surrounding email platform switching and whether it truly improves deliverability. They humorously compare email practices to past fashion trends while emphasizing the importance of platform functionality tailored to specific industries. A significant takeaway is that bad practices often follow you, regardless of the platform. Tips include leveraging existing capabilities and the intricacies of managing IP addresses during transitions. It's a candid discussion on overcoming challenges in email marketing.
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ADVICE

Choose Platform by Functionality

  • Choose an email platform based on the functionalities that match your sending needs.
  • Ensure your new platform provides reporting, analytics, and any industry-specific services you require.
INSIGHT

Platforms Aren't Industry-Specific

  • Email platforms often serve diverse industries with the same tools rather than focusing on specific sectors.
  • Selecting the right platform depends more on business fit than on industry specialization.
INSIGHT

Platform Switch Helps Only with Practices

  • Switching to a new email platform can improve performance if the new provider has strong sending infrastructure and industry relationships.
  • However, poor sending practices will persist regardless of the platform used.
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