Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
[Limited Series]🥫SPAMAGEDDON🥫Will Switching Email Platforms Help or Hurt? Ep. 327
May 8, 2025
Hosts dive into the myths surrounding email platform switching and whether it truly improves deliverability. They humorously compare email practices to past fashion trends while emphasizing the importance of platform functionality tailored to specific industries. A significant takeaway is that bad practices often follow you, regardless of the platform. Tips include leveraging existing capabilities and the intricacies of managing IP addresses during transitions. It's a candid discussion on overcoming challenges in email marketing.
10:39
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Quick takeaways
- Switching email platforms can improve deliverability, but its success hinges on the sender’s adherence to good practices and content relevance.
- Selecting an email platform should focus on its specific features and functionality to meet the unique needs of your industry and marketing goals.
Deep dives
Evaluating the Need for Platform Switching
Switching email platforms is often considered a solution for deliverability issues in marketing. However, the effectiveness of a new platform greatly depends on its functionality and compatibility with the sender's needs. A sender must evaluate features such as reporting and analytics to ensure the new platform supports their marketing goals, whether upgrading or downgrading. Moreover, various platforms may cater to different industries, yet many senders across sectors can utilize the same platform effectively, emphasizing the importance of aligning the choice with specific business requirements.
