Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Search, Social or Email? How to LOWER Cost Per Acquisition w/Dixxon Flannel's Robby Keller! | Ep. 321
May 2, 2025
Robby Keller, the marketing lead at Dixxon Flannel Company, shares his journey from fashion school to mastering direct-to-consumer marketing. He discusses the power of split testing to lower acquisition costs, emphasizing tailored strategies for different platforms. The conversation takes a fun turn with a game comparing email, search, and social marketing. Robby also reflects on his skateboarding past and the importance of brand identity and inclusivity in marketing. Listeners will gain valuable insights into effective marketing tactics and personal branding.
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Robby's Career Path to Marketing
- Robby Keller grew up with entrepreneurial parents and started a clothing brand in high school before attending fashion school.
- After 8 years in marketing agencies, he joined Dixon Flannel to combine his fashion passion with marketing expertise.
Marketing's Right Person Message Time
- Effective marketing hits the right person, with the right message, at the right time.
- Consistent audience targeting combined with testing messaging and offers can drastically cut acquisition costs.
Split Testing for Cost Cuts
- Lock a constant audience before testing messaging, creative, and offers.
- Use real-time data to optimize and cut cost per acquisition drastically before scaling.