In this episode of Do This, Not That, host Jay Schwedelson interviews Robby Keller, the marketing lead at Dixxon Flannel Company. They discuss marketing strategies, split testing, and cutting acquisition costs, while also delving into Robby's background in skateboarding and fashion.
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Best Moments:
(00:40) Introduction of guest Robby Keller and Dixxon Flannel Company
(01:55) Robby's background and journey into marketing
(03:35) Discussion on brand coolness and company culture
(05:44) Split testing and its importance in marketing
(09:39) "F, Marry, Kill" game with email, search, and social marketing
(11:16) The power of search marketing
(13:00) Email marketing strategies and subject line tactics
(16:04) Robby's skateboarding background and transition to other sports
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Guest Bio:
Robby Keller is the marketing lead at Dixxon Flannel Company, a limited edition flannel brand. With a background in fashion and skateboarding, Robby transitioned into marketing after attending fashion school. He spent 8 years in the agency world, working with various clients, including Fortune 500 companies and small businesses. Robby brings his creative experience and marketing expertise to Dixxon Flannel, where he focuses on direct-to-consumer marketing strategies.
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