Robby Keller

Robby Keller, the marketing lead at Dixxon Flannel Company, shares his journey from fashion school to mastering direct-to-consumer marketing. He discusses the power of split testing to lower acquisition costs, emphasizing tailored strategies for different platforms. The conversation takes a fun turn with a game comparing email, search, and social marketing. Robby also reflects on his skateboarding past and the importance of brand identity and inclusivity in marketing. Listeners will gain valuable insights into effective marketing tactics and personal branding.