Do This, NOT That: Marketing Tips with Jay Schwedelson What are Spam Traps? EXPERT GUEST: ZeroBounce COO Brian Minick | Ep. 323
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May 3, 2025 
Brian Minick, COO of ZeroBounce and expert in email validation, joins the discussion to tackle the often-misunderstood world of spam traps. He explains the different types of spam traps, including pristine and recycled traps, which can wreak havoc on email deliverability. Brian emphasizes the importance of regular email list validation, especially when switching email service providers. The conversation also highlights the need for collaboration between sales and marketing teams to maintain clean data and improve communication for successful email campaigns.
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Spam Traps Are Everywhere
- Spam traps exist in all kinds of email domains, including consumer and business emails.
- They are created either as pristine traps or recycled from abandoned accounts to catch poor email practices.
Pristine Spam Traps Explained
- Pristine spam traps are email addresses created solely to catch spammers sending unsolicited emails.
- Sending to a pristine spam trap results in instant blacklisting from email platforms.
Avoid Spam Traps by Team Communication
- Communicate between sales and marketing to avoid unintentional ingestion of spam traps.
- Sales teams often add unvetted contacts that increase risk of spam trap hits.