Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold What’s Up THIS WEEK: Emojis in Email? META Replacing Ad Agencies? Blake Lively Movie?
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May 6, 2025 This week dives into Meta's bold pivot toward AI-generated ads, showcasing how businesses can harness this technology for better marketing. Discover why May is the perfect month to spice up email subject lines with emojis. The discussion also highlights the controversial MovieMate initiative, encouraging phone usage in theaters, and the bizarre TikTok trend of 'Dinosaur Time' promoting eccentric veggie consumption. Plus, a personal rant about Blake Lively's latest film adds a touch of humor!
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Meta's AI-Driven Ad Future
- Meta prioritizes ads created with their generative AI tools, boosting ad conversions by about 5%.
- Mark Zuckerberg envisions an AI-driven future where businesses need no creative input, just objectives and bank connections.
Use Emojis in May Emails
- May is an ideal month to test emojis in email subject lines, as it boosts open rates by up to 14% for consumer brands.
- Don't neglect putting emojis in preheaders—under 1% of marketers use these, yet they perform very well.
MovieMate Encourages Phone Use
- Meta's MovieMate chatbot encourages phone use during movies, syncing with on-screen content and promoting theater audience interaction.
- This raises concerns as it normalizes distracting phone use, which annoys theatergoers.
