Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ask Us ANYTHING: Best WIN-BACK Strategy? 📺TV Show Update! Ep. 326
May 7, 2025
In a lively Q&A session, clever marketing strategies for win-back email campaigns take center stage. Experts reveal that win-back efforts should begin well before a year of inactivity. They share a timeline of tactics for reconnecting with disengaged users, highlighting the significance of urgency. Transitioning to lighter fare, the hosts recommend entertaining TV shows, showcasing their humorous takes on reality series. The discussion seamlessly blends practical advice with fun pop culture insights.
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Quick takeaways
- Initiating win-back campaigns earlier, ideally at the 30-day mark, significantly increases the chances of re-engaging dormant contacts.
- After prolonged inactivity, innovative tactics such as changing email senders or timings are crucial for revitalizing interest among recipients.
Deep dives
Effective Win-Back Campaigns
Win-back campaigns are vital for reconnecting with inactive contacts in a marketing database, and they should start much earlier than many marketers realize. Statistics suggest that over 70% of individuals who haven’t engaged with emails for 60 days will likely never do so again. To effectively win back these contacts, it's essential to initiate targeted email strategies at the 30-day mark, emphasizing the value missed during that period. For example, campaign emails could include subject lines highlighting key content or promotions the recipient has missed, thereby creating a sense of urgency to re-engage with the brand.
