Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ask Us ANYTHING: Best WIN-BACK Strategy? 📺TV Show Update! Ep. 326
May 7, 2025
In a lively Q&A session, clever marketing strategies for win-back email campaigns take center stage. Experts reveal that win-back efforts should begin well before a year of inactivity. They share a timeline of tactics for reconnecting with disengaged users, highlighting the significance of urgency. Transitioning to lighter fare, the hosts recommend entertaining TV shows, showcasing their humorous takes on reality series. The discussion seamlessly blends practical advice with fun pop culture insights.
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Early Win-Back Campaigns Win
- Start win-back campaigns at 30 days of inactivity, not after a year. Use staged tactics at 30, 60, 90, and 120 days for best results.
- At 30 days, send value-driven content; at 60 days, create FOMO and mistake messaging; at 90 days, use confirmation status emails; at 120 days, change timing and sender name.
The 60-Day Engagement Cliff
- Waiting too long to start win-back email campaigns causes most inactive contacts to be lost permanently. Over 70% don’t re-engage after 60 days of inactivity.
- Early and frequent attempts are critical to saving disengaged contacts.
Use Confirmation Emails at 90 Days
- At 90 days inactivity, send confirmation status emails to provoke engagement. Use subject lines like "CONFIRMATION: VIP Status Ending" to get recipients to confirm their interest.
- This tactic drives aggressive re-engagement and separates active contacts from truly lost ones.