Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

SPECIAL SERIES ==> Followers Don't Matter Anymore! <== | BATHROOM Break #54 COLLAB: The Marketing Millennials + Do This, Not That

May 5, 2025
Hosts dive into the changing social media landscape, emphasizing quality content over follower count. They share hilarious personal anecdotes, including a colonoscopy story that ties into their marketing tips. Learn about optimizing content for platforms like TikTok, Instagram, and Reddit. Budgeting for ad testing is crucial, along with strategies to boost successful posts. Discover how even small audiences can lead to significant engagement through creative storytelling. Expect insights on TikTok trends and relatable family humor!
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ANECDOTE

Jay's Colonoscopy Story

  • Jay Schwedelson humorously recounts a colonoscopy experience involving anesthesia complications due to the medication Ozempic.
  • A patient had to undergo the procedure without anesthesia, describing the pain as "like someone kicking you incredibly hard in your nuts."
INSIGHT

Follower Counts Don't Matter

  • Social media in 2025 no longer requires a large follower count to grow content reach.
  • Algorithms serve content based on user intent, rewarding engaging content regardless of follower numbers.
ANECDOTE

YouTube Success Without Followers

  • Jay Schwedelson started a YouTube channel with 10 subscribers and achieved 1500 views on early videos due to the algorithm promoting content.
  • This example illustrates that follower count is less important than content quality and algorithm alignment.
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