Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold I'm So Hungry I Could Eat TREND!' Goodbye On-Demand? Instagram EDITS!🤖 What’s Up THIS WEEK | Ep. 319
Apr 29, 2025
Discover the buzz around Meta's new Edits app, designed to revolutionize content creation across platforms. Learn how the landscape for webinars has shifted dramatically, with a drop in on-demand availability pushing marketers to focus on live engagement. Plus, get the scoop on TikTok's viral 'I'm So Hungry Challenge' and what it means for audience connection. This week is all about adapting to trends that drive engagement and keep content fresh!
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Use Meta's New Edits App
- Meta released Edits, a standalone app for content creation that works across Instagram, TikTok, YouTube Shorts, and more.
- Try using Edits to create watermark-free, high-quality marketing videos for free.
Live Webinars Convert Better
- On-demand availability for webinars dropped from 80% to 63% in 24 months, aiming to increase live attendance.
- Live attendees convert at four times the rate of on-demand viewers, proving live engagement is more effective.
Create Live-Only Content
- Make some webinar or virtual event content live-only to encourage live attendance.
- Use live-only Q&A or exclusive bundles to motivate people to join live sessions for better engagement.