Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
TARIFF Impact: Use Brain Science Marketing in Uncertain Times 👉 Nancy Harhut’s Shortcut to Double Response 💥 | Ep. 328
May 9, 2025
In this engaging discussion, Nancy Harhut, co-founder of HPT Marketing and bestselling author, dives deep into the world of behavioral science in marketing. She explains how autonomy bias empowers consumers and can boost response rates. The 'But You Are Free' technique proves to be a game-changer, potentially doubling responses. Nancy also explores the psychological impacts of price positioning and how even subtle changes can influence consumer perception. Her insights reveal the hidden power of behavioral tactics in everyday marketing.
16:43
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Quick takeaways
- Employing autonomy bias by offering choices enhances customer agency and increases conversion rates in uncertain economic times.
- Strategically positioning pricing information and using visual cues can significantly influence consumer perception of value and encourage purchases.
Deep dives
The Impact of Uncertainty on Consumer Behavior
Many consumers are currently experiencing uncertainty regarding their spending due to fluctuating economic conditions. This hesitation leads individuals and businesses to pause their purchases or investments, creating challenges for marketers. To mitigate this uncertainty, brands can employ strategies that reassure consumers and encourage spending. By effectively addressing consumer concerns, marketers can foster a sense of stability and increase engagement, ultimately encouraging purchases despite the prevailing economic unease.
