Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold TARIFF Impact: Use Brain Science Marketing in Uncertain Times 👉 Nancy Harhut’s Shortcut to Double Response 💥 | Ep. 328
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May 9, 2025 In this engaging discussion, Nancy Harhut, co-founder of HPT Marketing and bestselling author, dives deep into the world of behavioral science in marketing. She explains how autonomy bias empowers consumers and can boost response rates. The 'But You Are Free' technique proves to be a game-changer, potentially doubling responses. Nancy also explores the psychological impacts of price positioning and how even subtle changes can influence consumer perception. Her insights reveal the hidden power of behavioral tactics in everyday marketing.
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Autonomy Bias Drives Buying Decisions
- Autonomy bias reflects humans' deep desire to feel control and make their own decisions.
- Giving consumers a sense of choice empowers them and increases their likelihood to buy.
Use Choice and BYAF to Boost Sales
- Give customers two or three choices to boost their sense of control and increase conversion rates.
- Use the "But You Are Free" (BYAF) phrase to remind them they have freedom, which can double response rates.
Price Placement Influences Perception
- Price positioning and spacing impact perceived price magnitude without altering actual cost.
- Prices shown higher on a page or taking up more physical space feel more expensive to consumers.
