Nancy Harhut
Co-founder and Chief Creative Officer of HBT Marketing (Human Behavior Triggers) and author of Using Behavioral Science in Marketing, specializing in applying behavioral science to practical marketing strategies to drive customer action.
Top 5 podcasts with Nancy Harhut
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62 snips
Mar 20, 2023 • 39min
I tested 5 MORE marketing principles to see if they really worked
Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which principles work, and which don’t. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Consistency experiment: https://bit.ly/3sABZTUInput bias experiment: https://bit.ly/3sEPFgCFraming experiment: https://bit.ly/3TMKgA2Information gap experiment: https://bit.ly/3DiGasAAuthority bias experiment: https://bit.ly/3sF0G1ANancy’s book: https://amzn.to/3DZTl23Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTake my marketing course: https://science-of-marketing.teachable.com/
28 snips
Feb 27, 2023 • 35min
I tested 5 marketing principles to see if they really worked
I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t. In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments.You’ll learn what works, and what doesn't. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Scarcity experiment: https://bit.ly/3TZx2QkEndowment experiment: https://bit.ly/3N6GteyLoss aversion experiment: https://bit.ly/3FkN5EaSocial proof experiment: https://bit.ly/3gJMIJdReciprocity experiment: https://bit.ly/3TxiqrvNancy’s book: https://amzn.to/3TF73hpSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
27 snips
Sep 3, 2025 • 49min
Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement
Nancy Harhut, a behavioral marketer and co-founder of HBT Marketing, shares her expertise in leveraging behavioral science for brand engagement. She discusses the power of social proof and personalized marketing, revealing how these tactics drive significant conversions, illustrated by her work with Nationwide. The episode also explores the principles of reciprocity and the effectiveness of rhyming phrases in advertising, plus how simplifying language can enhance consumer understanding and decision-making in the financial sector.
6 snips
Dec 21, 2023 • 48min
Three Behavioral Science Tips for Better Marketing Results
Behavioral science expert and marketing consultant, Nancy Harhut, shares tips for better marketing results. She discusses the power of behavioral science in marketing, understanding the mindset of the target audience, leveraging authority, the power of choice and autonomy in decision making, and the power of cognitive fluency in marketing.
4 snips
May 9, 2025 • 17min
TARIFF Impact: Use Brain Science Marketing in Uncertain Times 👉 Nancy Harhut’s Shortcut to Double Response 💥 | Ep. 328
In this engaging discussion, Nancy Harhut, co-founder of HPT Marketing and bestselling author, dives deep into the world of behavioral science in marketing. She explains how autonomy bias empowers consumers and can boost response rates. The 'But You Are Free' technique proves to be a game-changer, potentially doubling responses. Nancy also explores the psychological impacts of price positioning and how even subtle changes can influence consumer perception. Her insights reveal the hidden power of behavioral tactics in everyday marketing.
