Nancy Harhut

Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which principles work, and which don’t. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Consistency experiment: https://bit.ly/3sABZTUInput bias experiment: https://bit.ly/3sEPFgCFraming experiment: https://bit.ly/3TMKgA2Information gap experiment: https://bit.ly/3DiGasAAuthority bias experiment: https://bit.ly/3sF0G1ANancy’s book: https://amzn.to/3DZTl23Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTake my marketing course: https://science-of-marketing.teachable.com/

I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t. In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments.You’ll learn what works, and what doesn't. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Scarcity experiment: https://bit.ly/3TZx2QkEndowment experiment: https://bit.ly/3N6GteyLoss aversion experiment: https://bit.ly/3FkN5EaSocial proof experiment: https://bit.ly/3gJMIJdReciprocity experiment: https://bit.ly/3TxiqrvNancy’s book: https://amzn.to/3TF73hpSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Behavioral science expert and marketing consultant, Nancy Harhut, shares tips for better marketing results. She discusses the power of behavioral science in marketing, understanding the mindset of the target audience, leveraging authority, the power of choice and autonomy in decision making, and the power of cognitive fluency in marketing.

In this engaging discussion, Nancy Harhut, co-founder of HPT Marketing and bestselling author, dives deep into the world of behavioral science in marketing. She explains how autonomy bias empowers consumers and can boost response rates. The 'But You Are Free' technique proves to be a game-changer, potentially doubling responses. Nancy also explores the psychological impacts of price positioning and how even subtle changes can influence consumer perception. Her insights reveal the hidden power of behavioral tactics in everyday marketing.

Nancy Harhut, a seasoned expert in behavioral science and marketing, shares invaluable insights into persuading clients by tapping into emotional triggers. She emphasizes the power of understanding human behavior to craft compelling marketing messages. Harhut discusses overcoming common sales hurdles, the art of negotiation, and the necessity of emotional connections in decision-making. She also offers strategies for maintaining positive mindsets and navigating change, rounding off with lessons learned from past marketing missteps.