AI Snips
Chapters
Transcript
Episode notes
Beach Thief Experiment
- A beach experiment showed people intervened with a thief 4x more often if they'd agreed to watch the victim's belongings.
- This demonstrates the consistency principle: we align actions with past commitments.
Charity Badge Experiment
- People wearing cancer-aware badges donated more to charity than those without.
- The badge acted as a consistency device, reinforcing their identity as supporters.
Free Trial Conversion
- Reminding people of their free trial increased full product purchases by 10%.
- This leverages the consistency principle, making people continue their commitment.