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Nudge

I tested 5 MORE marketing principles to see if they really worked

Mar 20, 2023
39:17

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Podcast summary created with Snipd AI

Quick takeaways

  • Consistency principle influences commitment and behavior, impacting voting and consumer habits.
  • Framing affects perception and decision-making, evident in menu dish names and political views.

Deep dives

The Power of Consistency Principle in Influence

People are more likely to stick to a commitment if they've previously expressed it. An experiment with stolen radios highlighted this as individuals were more inclined to stop a thief if they had agreed to watch over belongings before. This consistency principle extends to various aspects of life, including voting, eating habits, and consumer behavior.

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