Nudge

I tested 5 MORE marketing principles to see if they really worked

Mar 20, 2023

39:17

Highlights

AI Chapters

Episode notes

The Power of Framing: How Small Details Can Influence Decision-making

01:14

The Power of Small Commitments in Driving Consistency

01:47

Using Information Gaps in Marketing

01:47

The Science of Marketing Is an Absolute Must Read for Marketers

01:36

Introduction

6min

The Consistency Principle

5min

Smashed Versus Collided

2min

Framing Things in Terms of Time and Experience

3min

The Power of Framing

4min

How to Evaluate the Quality of a Report

2min

The Input Bias That Goes Into Your Product or Service

4min

Find Your Five to Seven

6min

The 30 Principle

2min

10.

Is the Authority Bias a Bad Idea?

5min

11.

The Science of Marketing Is an Absolute Must Read for Marketers

2min

Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which principles work, and which don’t.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Consistency experiment: https://bit.ly/3sABZTU

Input bias experiment: https://bit.ly/3sEPFgC

Framing experiment: https://bit.ly/3TMKgA2

Information gap experiment: https://bit.ly/3DiGasA

Authority bias experiment: https://bit.ly/3sF0G1A

Nancy’s book: https://amzn.to/3DZTl23

Take my marketing course: https://science-of-marketing.teachable.com/