Nudge

I tested 5 MORE marketing principles to see if they really worked

62 snips
Mar 20, 2023
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ANECDOTE

Beach Thief Experiment

  • A beach experiment showed people intervened with a thief 4x more often if they'd agreed to watch the victim's belongings.
  • This demonstrates the consistency principle: we align actions with past commitments.
ANECDOTE

Charity Badge Experiment

  • People wearing cancer-aware badges donated more to charity than those without.
  • The badge acted as a consistency device, reinforcing their identity as supporters.
ADVICE

Small Commitments

  • Get a small initial "yes" from your audience.
  • This increases the likelihood of subsequent "yeses" due to the consistency principle.
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