I tested 5 MORE marketing principles to see if they really worked
Nudge
The Input Bias That Goes Into Your Product or Service
The human tendency is to think with all of this input, with all the time and effort that went into it, it must be good. So Burger King, on alone in their use of this bias, KFC,. Heinz famously tell people that they've created 57 varieties of products before coming up with their famous ketchup. These mammoth companies do this because they know input bias changes how people value their products. The information gap means when some information is withheld from us, we become more interested in a topic than others.
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