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I tested 5 MORE marketing principles to see if they really worked
Nudge
The Science of Marketing Is an Absolute Must Read for Marketers
Phil Agnew: I do hope you're enjoying these shows as you may have noticed I'm putting a bit more effort into each show trying to find the very best studies and examples to share. marketing is an absolute must read for marketers so if you want to go pick up a copy of that book I'd really recommend every marketer goes and reads it. If you are in marketing and you want to learn even more about these nudges and how to apply them to your work please do go and check out my courseMy course walks through how behavior science can be used at each stage of the marketing funnel.
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