4min chapter

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I tested 5 MORE marketing principles to see if they really worked

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CHAPTER

The Power of Framing

Nancy sent out two Google surveys to 200 people. The control survey said, would you consider listening to a new podcast this week? The second one had a slightly different framing and asked: Would you spend a little time listening to anew podcast this week?" People were less likely to say they would listen to a podcast when I framed it as just a little time. We'll talk about three more principles in the show notes.

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